Optimize your listings for social media with Paradym
Listing media has never been static—not even in the age of print. (Remember the MLS book?) But since the rise of competitive online portals like Homes.com and Zillow, it seems like our listings are expected to be everywhere at once. That’s why every Paradym account comes with a fully integrated social media delivery system for your listing media.
While our range of benefits is expanding all the time, here’s a shortlist of what you can expect as a Paradym member:
Facebook App. Gone are the days of dutifully posting every tour on your Facebook wall. With the Paradym Facebook App, your entire inventory of tours displays on your Facebook Business page automatically and dynamically—no need to update. Clicking “My Paradym VisualTours” under the App menu, visitors to your page instantly browse your full catalog of live property listings. Learn more.
Don’t have a Facebook Business page yet? Not to worry.
Share shortcut. The Facebook App is only the beginning of the automation benefits you get with Paradym’s Social Media Suite. The “Share” feature on your Tour Dashboard lets you distribute your new media with your entire social network with the click of a button. Once you’ve made your new tour, simply click from the row of icons for Facebook, Twitter, LinkedIn, Pinterest, and Instagram—and just like that, you’ve launched a social media campaign without leaving your Paradym account.
Link Builder. Simple, versatile and powerful, the Link Builder tool creates custom embeddable tour links for every context—from your website and social profiles to your outbound email. With just a few prompt questions, Link Builder generates a handy, trackable link that drives traffic to your tour and delivers valuable user behavior data directly to your account. Learn more.
Did you know? You can speed-build links by saving your preferences on high frequency links. Just click “Add to Link Favorites” in Link Builder.
YouTube Distribution. With global YouTube participation at record highs and demand for video an industry standby, marketing your tours on YouTube is a must. And with Paradym, it couldn’t be easier: simply enable automatic YouTube distribution in your Paradym Edge account and we’ll convert your media into a video file and upload it to your YouTube channel for you. Learn more.
Social Networking Emails. All of our social media efforts are for naught if we don’t put tools in the hands of those who really create value—our clients. Arriving in your client’s inbox with a sleek design, a rich media tour, and a one-click shortcut for social sharing, Social Networking Emails work great as a conversation piece for buyers, a viral marketing opportunity for sellers and a reputation builder for your brand. Learn more.
With automatic tour distribution across your social media channels and tools that drive traffic and encourage sharing, Paradym’s Social Media Suite turns your listings into strategic components of your social media marketing plan.
Start building your social following today with Paradym Edge.