5 Twitter tactics for real estate agents
Convinced that Twitter can help your real estate business, but unsure about what you’re actually supposed to do on Twitter?
You’re not alone.
Like many, your goals for using Twitter in your real estate business probably fall somewhere in the lines of lead identification, lead nurturing, and/or relationship building.
Think you can use Twitter for these goals? You bet. Combine these 5 simple tactics with your other marketing activities and start getting more from Twitter today!
Why use Twitter?
It’s fast: quick communication.
It’s accessible: it’s right there on your smartphone.
It’s visual: get more visibility on your brand and listings.
It’s social: easily share your content with clients.
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Tactic #1: stick to your brand
Use high-quality images and a nice headshot. Make sure your color scheme on Twitter is consistent with your company’s branding.
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Tactic #2: be a real person
Engage with potential clients in a professional, conversational way. Try sharing “in the moment” posts and don’t be afraid to show a little personality (keep it professional, but not everything has to be serious).
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Tactic #3: automate when you can
Automate what really needs to be automated. Paradym can automatically share your stories to real estate portals and social media.
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Tactic #4: share local highlights
There’s so much going on in your area on a given day. Stopping for coffee? Enjoying a local sporting event? Tweet about it!
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Tactic #5: start using video
Share quick listing updates, promos, community news posts, and more!
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Which tactic will you try first?
Whether you’re looking for new leads or you’re building connections with your existing leads, Twitter can be a great supplement to your marketing efforts. Which tactic will you try first?
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