Social media continues to be a go-to marketing channel for real estate agents and brokers in 2017.
Knowing how to grow your business with digital marketing is vital to your success as an agent or broker.
From managing an office to supporting agent development, there’s a lot to do as a real estate broker or CEO.
As a real estate broker or CEO, it’s part of your role to ensure that agents are productive.
You got them in the door.
Getting new talent in the door is vital to the ongoing success of your real estate company.
In today’s world, things tend to move quickly.
So you created a virtual tour [insert high five!].
Looking for an easy-to-follow step-by-step guide on how to make a virtual tour?
We know you’re on the go, and real estate marketing moves quickly, too.
Marketing can be tough.
Chances are, you’re already using some digital marketing tools.
When it comes to social media, Facebook continues to be the biggest show in town.
Your brand communicates more than you may realize.
Some agents and brokers may still be using a personal profile to market their real estate business.
We’re guessing you’d like more leads.
Digital advertising on Facebook offers real estate agents and brokers a targeted and effective way of reaching potential clients.
Building a healthy social media presence is an important part of your marketing plan.
If you’re looking for a quick and easy entry point into video marketing, Instagram Stories may be just what you need.
“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.
Social media automation is a great way to market your listings, promote your services, and build your brand, but you still need to actively monitor your posts and engage with people.
Mature marketers use a variety of tools to accomplish their goals.
Getting a handle on social media is critical to your success in digital real estate marketing.
As a real estate agent, you need to consider how you can become the “digital mayor of your town.”
The term “digital mayor of your town” was made famous by Gary Vaynerchuk, an online marketing leader, as he spoke at the Inman Connect Conference in the summer of 2016.
If you want to increase your marketing effectiveness for the near and long-term, it’s time to adjust your marketing strategy to include video.
Effectively using social media for real estate marketing takes time to learn.
Visual tours of the home are popular and effective tools for marketing your listings online, but are you making the most of visual tour technology?
Online marketing is an essential part of your real estate marketing strategy, but with monitoring, posting, replying, emailing, following up with leads, and more, digital marketing can also take up considerable time.
Join us for a webinar!
“I have enough leads”…said no one ever.
“Some films are slices of life, mine are slices of cake.” – Alfred Hitchcock
Hitchcock may be onto something here.
Online video has quickly become an indispensable marketing tool for businesses of all kinds.
“Etiquette is behaving yourself a little better than is absolutely essential.”—Will Cuppy
One of the first things we teach our children is to mind their manners.
Here at Paradym, we love some good inspiration.
Social media is hard, but it doesn’t have to be.
“Sweet April showers do bring spring May flowers.”—Thomas Tusser
For most areas, Spring signals the beginning of one of the busiest season in real estate.
Algorithm- a unique set of rules a search engine use to determine the relevant significance of a web page.
Easter is just around the corner.
Flowers are blooming, birds are chirping—Spring has finally sprung!
Search engine optimization (SEO) is all about organic growth, and to develop an organic marketing plan that works, it’s important to know how content marketing, SEO and social media all work together.
“The best luck of all is the luck you make for yourself.”— Douglas MacArthur
We all dream of falling into the perfect opportunities, but unfortunately, not all of us are lucky.
There’s no shortage of advice when it comes to search engine optimization (SEO).
Facebook and Twitter and LinkedIn, oh my!
If you’re a real estate agent, you know what it’s like to be on call 24/7.
Are you spinning your wheels when it comes to social media?
Things are constantly hustling and bustling here at Paradym.
With increased popularity of online search engines, Search Engine Optimization (SEO) has become more and more relevant to almost every industry, including real estate.
It’s the first thing readers see, and it’s arguably the most important: headlines.
“An expert is someone who knows some of the worst mistakes that can be made in his subject, and how to avoid them.” ― Werner Heisenberg
We’re excited to announce our newest blog series, “Ask the Broker”—a real estate opinion series straight from one of Paradym’s own.
You’ve worked hard on your brand.
Valentine’s Day is just around the corner, and love is officially in the air!
It’s official, groundhog Punxsutawney Phil did not see his shadow, which means spring could be on its way.
Your key to social media success
With the dramatic increase in social media usage in recent years, real estate agents have come to rely on social media as a vital marketing tool.
Last time we just touched the surface of SEO basics and terminology.
Here at Paradym, we’re excited to announce our latest blog series on the topic of Search Engine Optimization (SEO).
A Review of #MobileMadness
It’s been a month full of webinars (if you missed them, you can watch one here!), social media posts, reviews, and overall #MobileMadness fun! We’re excited to have this opportunity to show-off the industry leading additions to the Paradym Mobile Agent app. With new features such as seamless video integration and one-of-a-kind customization, you’ll never run out of possibilities!
Mobile Agent App Review
I’ll be the first to admit it, I’m no real estate agent, I’m no broker.
Bringing it All Together
Our goal at Paradym is to equip you with the right tools and knowledge to strengthen your online marketing and grow your brand.
In real estate, you’re so much more than an agent or broker.
We hope all the statuses, blogs and webinars in our #MobileMadness have helped you learn a little more about the Paradym Mobile Agent app.
“The new year stands before us, like a chapter in a book, waiting to be written.
Discovering Leads Management
You can’t achieve online marketing success without leads.
Paradym plays host to one of the most complete, virtual tour distribution networks in real estate—and with the Paradym Mobile Agent app, you have 24/7 access to Paradym’s automatic distribution tool at your fingertips.
Social Media Optimization
Social media has become a vital tool in real estate marketing.
It’s #MobileMadness time here at Paradym!
10 Christmas List Must-Haves
Sleigh bells are ringing, snow is glistening (in some places that is)—it’s almost Christmas time!
Seamless Video Integration
The Paradym Mobile Agent app is a full package, one-stop-shop for real estate professionals.
Gifting to Clients
“Remember that the happiest people are not those getting more, but those giving more.” – H.
Staging for the Holidays
“Blessed is the season which engages the whole world in a conspiracy of love.”-Hamilton Wright Mabie
Tis’ the season for family, friends and all-around holiday cheer—and real estate!
Paradym Mobile Agent App Overview
Smartphones are quickly becoming the go-to sidekick for business professionals. In fact, nearly two-thirds of Americans are smartphone owners.
Showing thanks with social media
Thanksgiving may be over, but it’s never out of season to show your gratitude for your social media followers. Your followers play a large role in determining the success of your social media endeavors.
Avoiding social media missteps and pitfalls
There’s so many things you can do when it comes to social media: you can upload videos and images, you can look up user metrics, you can connect with potential clients, you can thank and congratulate your users and so much more.
Building your Real Estate connections through social media networking
There’s a ton of real estate knowledge to be found on social media.
How to handle negative feedback
Even the most reputable of brands deal with critics and naysayers.
Finding success with video marketing
Now that you’ve started to get the hang of social media, staying active and regularly pushing out relevant content, it’s time to tackle video marketing with social media channels such as YouTube.
Increasing your digital footprint with hashtags
Social media sites are equipped with lots of unique tools and functions that can be both fun and helpful to use— if you know how to use them that is.
Engaging your target audience to enhance your social media success
Now that you have your social media accounts up and running, it’s important to focus on what you’re going to say.
Personalize your social media accounts to make them stand out
According to the National Association of REALTORS® (NAR), 91 percent of REALTORS® use social media to some degree.
Now that you’ve done some high level thinking about your social media strategy, and followed it up with a strategic social media campaign, it’s time to monitor your progress.
Last time, we did some soul searching to uncover a social media strategy that’s a perfect fit for your audience and schedule.
In the world of big business, social media is the “poor man’s” marketing method.
Listing media has never been static—not even in the age of print.
Marketing departments all over the world are rapidly shifting their budgets and priorities online.