5 Social Media Trends Real Estate Agents Should Care About in 2017

Social media continues to be a go-to marketing channel for real estate agents and brokers in 2017.

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Real Estate Marketing with the Pros: Marketing Insights and Best Practices from Industry Influencers and Top Producers [Free Ebook]

 

Knowing how to grow your business with digital marketing is vital to your success as an agent or broker.

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A Real Estate Broker’s Marketing Resource Kit: 24 Free Resources for Boosting Agent Productivity

From managing an office to supporting agent development, there’s a lot to do as a real estate broker or CEO.

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7 Practical Tips for Keeping Real Estate Agents Productive

As a real estate broker or CEO, it’s part of your role to ensure that agents are productive.

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4 Things Real Estate Brokers Can Do to Retain Agents

You got them in the door.

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A Broker’s Strategy for Recruiting New Real Estate Agents

Getting new talent in the door is vital to the ongoing success of your real estate company.

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How One Agent Used Paradym to Sell a $1.2M Home in Record Time

 

In today’s world, things tend to move quickly.

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How to Automate a Digital Marketing Campaign for Your Real Estate Listing

So you created a virtual tour [insert high five!].

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How to Make a Real Estate Virtual Tour

Looking for an easy-to-follow step-by-step guide on how to make a virtual tour?

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16 of the Most Popular Real Estate Marketing Posts from 2016

We know you’re on the go, and real estate marketing moves quickly, too.

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7 Things You Can Do Today To Simplify (And Amplify) Your Real Estate Marketing

Marketing can be tough.

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QuickStart Guide to Automation: A One-Page Download for Real Estate Agents

Chances are, you’re already using some digital marketing tools.

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Build Your Facebook Audience: 3 Strategies for Real Estate Agents

When it comes to social media, Facebook continues to be the biggest show in town.

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4 Branding Tips for Your Real Estate Facebook Page

 
Your brand communicates more than you may realize.

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7 Reasons Real Estate Agents Should Use a Facebook Business Page

Some agents and brokers may still be using a personal profile to market their real estate business.

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Facebook Ad Basics for Real Estate Agents: The Lead Ad

We’re guessing you’d like more leads.

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Facebook Ad Basics for Real Estate Agents: Boosting a Post

Digital advertising on Facebook offers real estate agents and brokers a targeted and effective way of reaching potential clients.

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Hashtags vs Handshakes Social Media and Real World Marketing in Real Estate
Hashtags vs. Handshakes: Social Media and Real-World Marketing in Real Estate

Uh-oh.

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5 Actions for Upping Your Social Media Game
5 Actions for Upping Your Social Media Game

 

Building a healthy social media presence is an important part of your marketing plan.

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Instagram Stories for Real Estate Agents

If you’re looking for a quick and easy entry point into video marketing, Instagram Stories may be just what you need.

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Facebook Live for Real Estate Agents

“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.

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How and Why to Live Stream an Open House Online

Live video gets our attention.

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5 Social Media Automation Fails and How to Avoid Them

Social media automation is a great way to market your listings, promote your services, and build your brand, but you still need to actively monitor your posts and engage with people.

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Finding the Balance: Automation in Your Marketing Mix

Mature marketers use a variety of tools to accomplish their goals.

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11 Signs You Should Automate Your Social Media Marketing

Getting a handle on social media is critical to your success in digital real estate marketing.

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How to Become the “Digital Mayor” of Your Town

As a real estate agent, you need to consider how you can become the “digital mayor of your town.”

The term “digital mayor of your town” was made famous by Gary Vaynerchuk, an online marketing leader, as he spoke at the Inman Connect Conference in the summer of 2016.

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Real Estate Marketing Kickstarter: 189 Awesome Video Ideas [EBOOK] 

If you want to increase your marketing effectiveness for the near and long-term, it’s time to adjust your marketing strategy to include video.

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5 Social Media Mistakes Realtors are Making (And How to Fix Them!)

 

Effectively using social media for real estate marketing takes time to learn.

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Beyond Property Tours: Why You Should Create a Community Event Tour

 

Visual tours of the home are popular and effective tools for marketing your listings online, but are you making the most of visual tour technology?

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6 Time-Saving Automation Tools for Real Estate Marketing

 

Online marketing is an essential part of your real estate marketing strategy, but with monitoring, posting, replying, emailing, following up with leads, and more, digital marketing can also take up considerable time.

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Paradym Video Webinar
New Webinar! “Video Marketing Basics: 11 Creative Video Ideas for Realtors”

Join us for a webinar!

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5 Reasons Real Estate Agents Need to Use More Video

 

Seconds count.

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5 Tips for Getting More Leads from Your Visual Tour

“I have enough leads”…said no one ever.

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Shoot Better Video on Your Phone: 7 Tips for Realtors

 

“Some films are slices of life, mine are slices of cake.” – Alfred Hitchcock

 

Hitchcock may be onto something here.

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15 Essential Marketing Videos Every Real Estate Agent Should Create

Online video has quickly become an indispensable marketing tool for businesses of all kinds.

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Realtor’s Guidebook: Social Media Etiquette 101

“Etiquette is behaving yourself a little better than is absolutely essential.”—Will Cuppy
One of the first things we teach our children is to mind their manners.

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Top 10 Paradym Video Tours | March 2016

Here at Paradym, we love some good inspiration.

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SAM: A Tale of Two REALTORS®

Social media is hard, but it doesn’t have to be.

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5 Things Real Estate Agents Need to Beat the Rain this Spring

“Sweet April showers do bring spring May flowers.”—Thomas Tusser

For most areas, Spring signals the beginning of one of the busiest season in real estate.

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SEO Glossary of Terms

Algorithm- a unique set of rules a search engine use to determine the relevant significance of  a web page.

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5 DIY Easter Baskets Clients will Love

Easter is just around the corner.

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5 DIY Spring Cleaning Hacks for Real Estate

Flowers are blooming, birds are chirping—Spring has finally sprung!

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The Importance of Social Media in SEO

Search engine optimization (SEO) is all about organic growth, and to develop an organic marketing plan that works, it’s important to know how content marketing, SEO and social media all work together.

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7 Lucky Charms for Real Estate Agents

“The best luck of all is the luck you make for yourself.”— Douglas MacArthur

We all dream of falling into the perfect opportunities, but unfortunately, not all of us are lucky.

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3 Pieces of SEO Advice NOT to Take

There’s no shortage of advice when it comes to search engine optimization (SEO).

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3 Best Practices for Social Media

Facebook and Twitter and LinkedIn, oh my!

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Why SAM?

If you’re a real estate agent, you know what it’s like to be on call 24/7.

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SAM: How it Works

Are you spinning your wheels when it comes to social media?

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SAM: A First Impression

Things are constantly hustling and bustling here at Paradym.

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5 Essential SEO Blogs for Real Estate

With increased popularity of online search engines, Search Engine Optimization (SEO) has become more and more relevant to almost every industry, including real estate.

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5 Ways to Strengthen Headlines & Improve SEO

It’s the first thing readers see, and it’s arguably the most important: headlines.

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Meet the Broker

“An expert is someone who knows some of the worst mistakes that can be made in his subject, and how to avoid them.” ― Werner Heisenberg
We’re excited to announce our newest blog series, “Ask the Broker”—a real estate opinion series straight from one of Paradym’s own.

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How to Grow Your SEO with Quality Content

You’ve worked hard on your brand.

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10 Best DIY Valentines for Real Estate

Valentine’s Day is just around the corner, and love is officially in the air!

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Punxsutawney Phil Says Spring is on Its Way

It’s official, groundhog Punxsutawney Phil did not see his shadow, which means spring could be on its way.

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Meet Paradym’s New Social Automation Manager

Introducing SAM
Your key to social media success

With the dramatic increase in social media usage in recent years, real estate agents have come to rely on social media as a vital marketing tool.

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How to Get the Most Out of SEO

Last time we just touched the surface of SEO basics and terminology.

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Debunking the mystique of Search Engine Optimization

Debunking SEO
Here at Paradym, we’re excited to announce our latest blog series on the topic of Search Engine Optimization (SEO).

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A Look Back on #MobileMadness

A Review of #MobileMadness
It’s been a month full of webinars (if you missed them, you can watch one here!), social media posts, reviews, and overall #MobileMadness fun! We’re excited to have this opportunity to show-off  the industry leading additions to the Paradym Mobile Agent app. With new features such as seamless video integration and one-of-a-kind customization, you’ll never run out of possibilities!

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A Novice Review of the Paradym Mobile Agent App

Mobile Agent App Review
I’ll be the first to admit it, I’m no real estate agent, I’m no broker.

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Create the Total Package with Paradym Mobile

Bringing it All Together
Our goal at Paradym is to equip you with the right tools and knowledge to strengthen your online marketing and grow your brand.

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7 Best Mobile Apps for Real Estate Agents

In real estate, you’re so much more than an agent or broker.

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#MobileMadness Giveaway

We hope all the statuses, blogs and webinars in our #MobileMadness have helped you learn a little more about the Paradym Mobile Agent app.

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2016 New Year’s Resolutions Every Real Estate Agent Should Make

“The new year stands before us, like a chapter in a book, waiting to be written.

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Using Paradym Mobile Agent App to Increase Leads Captured

Discovering Leads Management
You can’t achieve online marketing success without leads.

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Automatically Share Custom Tours Without Lifting a Finger

Automatic Distribution
Paradym plays host to one of the most complete, virtual tour distribution networks in real estate—and with the Paradym Mobile Agent app, you have 24/7 access to Paradym’s automatic distribution tool at your fingertips.

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Optimizing Social Media with the Paradym Mobile Agent App

Social Media Optimization
Social media has become a vital tool in real estate marketing.

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#MobileMadness with the Paradym Mobile Agent App

It’s #MobileMadness time here at Paradym!

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10 Things Every Real Estate Agent Should Ask For This Christmas

10 Christmas List Must-Haves
Sleigh bells are ringing, snow is glistening (in some places that is)—it’s almost Christmas time!

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The Paradym Mobile Agent App’s Seamless Video Integration

Seamless Video Integration
The Paradym Mobile Agent app is a full package, one-stop-shop for real estate professionals.

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A Real Estate Agent’s Guide to Gift Giving

Gifting to Clients
“Remember that the happiest people are not those getting more, but those giving more.” – H.

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Making Your Listings Holiday Ready

Staging for the Holidays
“Blessed is the season which engages the whole world in a conspiracy of love.”-Hamilton Wright Mabie

Tis’ the season for family, friends and all-around holiday cheer—and real estate!

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Understanding the Paradym Mobile Agent App

Paradym Mobile Agent App Overview
Smartphones are quickly becoming the go-to sidekick for business professionals.  In fact, nearly two-thirds of Americans are smartphone owners.

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Showing Thanks

Showing thanks with social media
Thanksgiving may be over, but it’s never out of season to show your gratitude for your social media followers. Your followers play a large role in determining the success of your social media endeavors.

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Avoiding Pitfalls

Avoiding social media missteps and pitfalls
There’s so many things you can do when it comes to social media: you can upload videos and images, you can look up user metrics, you can connect with potential clients, you can thank and congratulate your users and so much more.

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Networking with Social Media

Building your Real Estate connections through social media networking
There’s a ton of real estate knowledge to be found on social media.

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Monitoring your Accounts

How to handle negative feedback
Even the most reputable of brands deal with critics and naysayers.

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Utilizing YouTube

Finding success with video marketing
Now that you’ve started to get the hang of social media, staying active and regularly pushing out relevant content, it’s time to tackle video marketing with social media channels such as YouTube.

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Understanding the Hashtag

Increasing your digital footprint with hashtags
Social media sites are equipped with lots of unique tools and functions that can be both fun and helpful to use— if you know how to use them that is.

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social media engage audience
Engaging your Audience

Engaging your target audience to enhance your social media success
Now that you have your social media accounts up and running, it’s important to focus on what you’re going to say.

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Personalizing your Accounts

Personalize your social media accounts to make them stand out
According to the National Association of REALTORS® (NAR), 91 percent of REALTORS® use social media to some degree.

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Save time on social media by picking the right metrics

Now that you’ve done some high level thinking about your social media strategy, and followed it up with a strategic social media campaign, it’s time to monitor your progress.

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Save time on social media by taking it one campaign at a time

Last time, we did some soul searching to uncover a social media strategy that’s a perfect fit for your audience and schedule.

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Save time on social media by doing some soul searching now

In the world of big business, social media is the “poor man’s” marketing method.

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Optimize your listings for social media with Paradym Edge

Listing media has never been static—not even in the age of print.

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Marketing makeover: 3 steps to social media success

Marketing departments all over the world are rapidly shifting their budgets and priorities online.

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