7 Lucky Charms for Real Estate Agents

“The best luck of all is the luck you make for yourself.”— Douglas MacArthur

We all dream of falling into the perfect opportunities, but unfortunately, not all of us are lucky. There are a few charmed agents that seem to always have the hottest listings fall in their laps. But then are those of us who have to go out and make our own luck.

If you don’t consider yourself particularly lucky when it comes to real estate, don’t despair. Good luck is often just hard work made to look easy.

Below are 7 easy steps that will turn every real estate agent into the “lucky one.”

1.   Stay active on social media

The Internet is quickly becoming the epicenter of today’s home buying process. In fact, 90% of home buyers stated they searched online before purchasing their home. And some of these home buyers utilized social media.

Numerous people turn to social media for all their wants and needs. There’s even countless local online yard sale sites you can join where people search for everything from clothes to furniture to even houses. Keep your eyes posted for social media posts inquiring for homes for sale in your area. And once you see one, don’t hesitate to reach out.

Social media is becoming a great resource for securing serious leads. Just make sure you act quickly, chances are you’re not the only real estate agent viewing the post.

2.  Networking

Another great way to create your own luck is to network. It’s your connections that will most often find you the hot new listings. Here’s a helpful list of things you can do to get you started:

  • Always have business cards on hand— you never know when you’ll make a connection.
  • Put up flyers—add them to community boards and friends and family
  • Make social media posts—makes the social media world aware of your services

You can find networking opportunities everywhere—in line at the grocery store, in the stadium while watching a football game—but you can also join networking groups such as a local chamber or real estate networking club.


3.   Target the right sellers

The listing of your dreams is out there, you just have to know where to look. Make sure you’re spending your time wisely by searching for sellers and listings in the right places. Target those areas where you know the listings will sell quickly. Make connections in the neighborhoods where you dream of selling.

That’s not to say to forget about the smaller listings, those are important too. But to get the listing of your dreams, you have to go after it.

4. Be there, right now

Luck doesn’t wait, and neither should you. Your dream listing out there waiting for you. Don’t wait for someone else to get to it before you do.

5.  Don’t hesitate to ask for referrals

Referrals are the bread and butter of real estate. Repeat business and referrals are essential to the success of real estate professionals. According to the National Association of REALTORS® (NAR), repeat business account for 21% of business and referrals accounts for an additional 21%.

Referrals are important, so don’t be afraid to ask for them. If you have clients that you’ve worked really well with, simply ask them to refer you to any friends and family.

6.  Deliver above and beyond customer service

Real estate is all about the customer experience. A home is the most important purchase most people will make in their lifetime. So it’s important you make the experience as easy and enjoyable as possible.

Go outside your duties as real estate professional to make your clients’ experience special. Take them out for lunch at a popular local cafe. Buy them a membership to a local attraction. Make their experience something special, and they will likely keep you mind for future real estate purchases.

7.   Never stop searching

The real secret to capturing luck in real estate is to never stop searching. Leads are always out there. You just have to be willing to go out and find them.

The best thing about luck is that you can make your own. With a little hard work and determination, every real estate agent can be lucky.

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