Real Estate Marketing with the Pros: Marketing Insights and Best Practices from Industry Influencers and Top Producers
Knowing how to grow your business with digital marketing is vital to your success as an agent or broker. But sometimes it’s hard to know where to start. You could use some advice.
We asked well-known real estate industry influencers (agents, brokers, and people who serve the real estate industry in some other way) to share their thoughts about being successful in real estate, with a focus on digital marketing.
The result?
We got awesome feedback for both online and offline marketing. Actionable feedback. Ideas you may not have considered. Tips that you can use to grow your business, right here, ready for you to check out and put into action!
Some of these tips are simple and easy to implement. And some of them are complex… challenging you to up your marketing game.
Marketing help
Real estate marketing can be a challenge; that’s why it’s good to learn from other successful agents and brokers whenever you can. And mature marketers understand that there isn’t really a one-size-fits-all solution for promoting your brand and listings.
It’s better to think about successful marketing as a mixture of online and offline efforts.
That’s part of why this ebook is so helpful. You’ll find tips for digital marketing and some suggestions for traditional marketing activities as well. And you’re getting several professional perspectives on marketing all in one place.
Understanding digital marketing
Just so we’re clear, “[d]igital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers” (Hubspot).
Chances are, you’re probably doing some digital marketing now. Sending newsletter emails to prospects, posting content to social media, networking on LinkedIn… those are all examples of digital marketing activities.
And here’s why digital marketing is so important. According to Zillow Group’s Consumer Housing Trends Report 2016, “[a]cross all generations, almost nine out of 10 buyers (87 percent) use an online resource at some point in their search for a home to buy,” and “[h]alf of home buyers in the U.S. are under 36, meaning a new generation—Millennials—is shaping the future of real estate.”
There are obviously a lot of potential clients online. So if you want to be there to meet these buyers, help them out, and point them in the right direction, you need to invest in digital marketing.
And the good news is that no matter where you are on the spectrum of marketing prowess, you can always get better!
Take the next step
Learning from industry influencers is a great way to dive deeper and get more out of your marketing in 2017.
So go ahead and get a copy of our latest ebook, Real estate marketing with the pros: marketing insights and best practices from industry influencers and top producers. Read it, try out some of the tips, and connect with us on social media to let us know what you think!