Going visual with real estate marketing: how Paradym helps one agent get results
How do you grab the attention of would-be buyers and sellers?
Getting more eyes on a listing, and doing that in the right way at the right time, can be a challenge for the best of real estate agents.
And given our affinity for visual content, finding ways to get listings in front of buyers and sellers with photos and videos in the online space has become an indispensable part of real estate marketing.
The good news is that easy-to-use visual marketing tools can make a big difference for agents who are looking to grow their business…agents like Michael Graessle.
Ready to get more out of marketing? Go visual. Learn how Paradym can save you time and make your listings stand out.
Agent profile: Michael Graessle
Michael Graessle’s been in the real estate business for 15 years, served in local government, and spent two decades as an Adjunct Professor of Public Administration at Pace University Graduate School in White Plains, New York.
Although currently an agent with Better Homes and Gardens Rand Realty, Graessle’s also worked both sides of the real estate desk. Back in 2002 he sold his stake as a co-owner of a real estate company… and he’s glad he did. For Graessle, being an agent is more fun than being a broker.
An agent’s perspective on Paradym
Graessle has been a Paradym (then VisualTour) member since 2009, and he’s seen the benefits of using a visual marketing platform to promote his listings.
In fact, according to Graessle, Paradym is one of the top tools for his success.
“I am a big fan of the program and have been for many years. My production is much higher than most agents and one of the reasons is Paradym,” says Graessle.
Paradym’s certainly helped his bottom line, and it’s been a differentiator. It helps to distinguish him from other real estate professionals; something many agents can benefit from in a competitive market.
Graessle also notes that his clients like the fact that he “can get their property up and available for viewing quickly and the photo enhancements make the property look great on the Internet.”
Easy automation and optional custom content
Quick question. Which is better: hands-free automation or customization capabilities?
Why not have both.
Paradym provides powerful automation features that make it easy for any real estate agent or broker to share their stories online.
Or maybe you’re like Michael Graessle and you prefer a hands-on approach.
Graessle takes all of his own photos and loves how easy it is to upload them into Paradym’s visual marketing platform. At one time he used a professional photographer, but when he realized how easy it was to make a compelling presentation, he “fired ‘em.”
Graessle loves that he can enhance his images and has the option to add text (but prefers to let the photos speak for themselves).
Learn how Paradym can save you time and make your visual presentations look great. Click here to schedule a demo today.
Visual marketing matters
Why not put Paradym to work for you?
Join Michael Graessle and start getting visual with your marketing.
Paradym can help you create shareable custom property stories that automatically post to real estate portals and social media. Or you can go hands-free, save time, and let Paradym automate the process of creating and sharing your stories.
And whether clients are at home or on the go, Paradym provides a first-class viewing experience on smartphones, desktop computers, laptops, and tablets, adapting to fit your clients’ viewing habits instead of the other way around.
Less hassle…more engagement. Learn how Paradym can help you get more out of your real estate marketing today.
Ready to get more out of marketing? Go visual. Let’s set up a demo so you can see Paradym in action!