How to Grow Your SEO with Quality Content
You’ve worked hard on your brand. Now you’ve got to make sure others can see it. Search engine optimization (SEO) and marketing should be a priority in your real estate brand strategy. Organic search through major search engines like Google and Bing is both a free and effective way to get your brand out there.
But before audiences view your content, you’ve got to write it. Producing quality and relevant content is vital to your SEO success. Below we have provided you with some important tips to help you produce the right kind of content to help master SEO and by doing so, gain more user visibility.
Think like a client
When it comes to writing online content for a webpage, it’s important to get out of your own head and think like your target audience. You’re not producing content for yourself, you’re doing so to attract clients. Your content should be client-friendly, high-quality and hyper-local.
Don’t forget keywords
Creating engaging and informative content is important, but don’t forget about your keywords.
Remember to integrate your keywords throughout the content of your webpage to make it easier for search engines to gage the focus of your web page.
Content gets old fast, so it’s important you keep audiences satisfied with fresh, up-to-date content on a regular basis. Producing regular content will also encourage search engines to crawl your web pages more often.
Don’t be afraid to mix it up
Your website content shouldn’t be all listings. It’s important to mix it up. Write about topics your audience cares about. Occasionally writing about other topics related to your audience won’t hurt your SEO. Below are ideas of possible topics to write about to help you mix up your content:
- Local community events
- Home decorating tips
- Home or landscaping related news or products
- Home buying resources (i.e. home buying assistance programs or grants)
Use quality images
Strengthen your content with good, quality images. Consumers love images. So give it to them. Just be conscious to avoid redundancy. Even make it easy on audiences by putting images in the same place on every page.
Strengthening your SEO should be priority for every real estate professional. The Internet is crawling with real estate leads, but it’s up to you to find them, or, it’s up to you to make it easy for them to find YOU. Producing strong, consistent content is one way to improve your SEO and help guarantee that clients will find you online.