SEO: Increase your real estate traffic with link building

Paradym is dedicated to helping each of our clients win more online traffic and ultimately more business. To get started let’s walk through the basics of search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results. Specifically, it boils down to the following:

  • Search Engine Mechanics

    • Search engines find websites and store what they find on their servers in an index.
    • People type phrases (questions) into the search box looking for the best sites (answers).
    • The search engine’s index is then fed through an algorithm that tries to match its data with your question.
    • Search engines show the results to the searcher, with the best sites showing up higher in the results.
  • Search Engine Optimization

    Optimization is simply the process of doing the known things that will increase the rankings of your website in the Search Engine Results Page (SERP).

    • Using the keyword phrases that people are entering in the search box
    • Placing those keywords in the correct locations on your website
    • Making sure the keyword pages on your site are easy for the search engines to find
    • Having other websites linking back to your keyword page
    • Tracking and improving results
  • Link Building

    Link building, also known as off-page SEO, refers to creating links from other sites that point back to your site. It used to be that any link coming to your site provided value. As a result, many people made tools that provided irrelevant links to their sites. In response, the search engines learned that these unrelated links didn’t help. Now, the search engines tell us that the following factors are critical in the popularity component:

    • The incoming link must be related to your site
    • The incoming link should be coming from a popular site to provide value
    • The incoming link should be in clean HTML code so that the link is easy for the search engine spider to follow
  • Search Engine Ranking Factors

    Ranking refers to the process search engines use to determine where your content should appear on a search engine results page (SERP). Each link is like a popularity vote for your site where some links are of higher quality (therefore more valuable).

Paradym’s SEO Solution

Paradym helps you improve your SEO by leveraging link building (off-page SEO).

As a part of the Paradym Marketing service, Paradym will create a unique property site for each of your listings. During the setup process, you will be asked to create a subdomain or a subdirectory of your website (, or*. With the cooperation of your web provider, we’ll guide you through.

Paradym will then populate your subdomain or subdirectory with the unique property sites we create for your listings using a clean HTML code. The benefit is that the property sites Paradym creates become direct extensions of your website. Any and every time potential clients click on your property sites, your website gets the credit.

The next step is delivery or syndication. Paradym will deliver your property site back to your MLS for global distribution to third party sites like Zillow, Trulia,, Oodle,, and other local real estate sites (dependent on MLS syndication). Paradym will also push the property sites to your company’s, office’s, and agents’ Facebook, Twitter, LinkedIn, and Pinterest pages.

The result is off-page SEO links back to your site from some of the most popular real estate sites in the world.

How Paradym Leverages Video to Improve SEO

Video is the most desirable content online and Paradym helps you leverage its SEO power.

To give you the best possible results, Paradym converts your still images into listing videos for all of your listings. We then upload each video to your company’s, office’s, and agents’ YouTube channels. And don’t worry if you don’t have a YouTube channel set up, we’ll help you create them.

While having video on YouTube will give your listings better ranking all by itself, Paradym doesn’t stop there. We will link each video back to the property site, your company’s site, company social media pages, and the specific listing page on your company site if we have access to it. We’ll also link back to the agent’s website, and social media. The links back to your website are clean HTML and of high value because they’re from the most popular video site online.

By choosing to use Paradym as your marketing partner you maximize the power of your website through each of your listings! Paradym is dedicated to helping each of our clients achieve better SEO rankings to deliver more traffic and ultimately more business.

SEO is just one of the many strategies Paradym deploys to help our clients win. We’d love to get started for you today!



If you’d like to take SEO one step further with the cooperation of your web provider, or if you’d be interested in a professional SEO review of your website, call us for more details about our enterprise integration services.

*This feature is on our product roadmap. Timeframes and capabilities are subject to change. Announcements will be made as features become available.