25 actionable marketing tips for real estate agents [quick list]
Social Media Tips
1. Are you still using a personal Facebook profile to market your real estate business? It’s time to make the switch to using a business Page. This gives you access to advertising (a big deal in the “pay-to-play” era of social media marketing) and analytic features that can tell you about your followers, reach, and more.
2. You don’t have to personally create all of the content you share on social media. Start using Feedly (it’s free) to find content to share with your followers.
Branding Tips
12. Make sure that your Facebook Page profile follows any branding requirements set forth by your brokerage or real estate company, and keep your color schemes, layouts, and logos consistent across all of your social media channels. And make sure you use high-quality images to display your online profile photos, brand images, logos, etc.
13. In some ways, you are your brand. If possible, represent yourself the same way across all of the online platforms you’re using. For example, if you’re calling yourself “Sally Jones Realty” on your Facebook Page and “The Milwaukee Realty Team” on other online profiles, you run the risk of confusing potential clients about who you are and the services you provide.
14. Do you sound the same on each of your online channels? Use a consistent tone in all of your posts. For example, if you’re posting family photos and political content on your Facebook business Page, but your Twitter posts are strictly business related, it can throw your audience for a loop. Consistency is one key to developing a solid and recognizable brand.
15. Fill in all online profiles completely and make sure to keep them updated. This includes bio sections on your website and your social media profiles. Make it easy for clients and potential clients to find you, understand your value as a real estate agent, and connect with you.
Video Marketing
16. Get someone to interview you about the state of the local real estate market and then post the video to social media.
17. Start a restaurant of the week video series. This is a great way to give your audience valuable information and build some connections with local businesses.
18. Use Buffer to plan out an Instagram video campaign that reveals new information about an upcoming announcement, listing, open house, community event, etc. Keep in mind that your videos on Instagram have to be one minute or less.
19. Create a short video about how to establish a home buying budget.
20. Testimonials can be powerful. Contact a recent buyer and let them tell the story of what it was like to work with you.
Start leveraging the power of video in your real estate business. Get a free copy of the Real estate marketing kickstarter: 189 awesome video ideas.
Marketing Resources
21. Learn more about marketing! Hubspot produces a lot of helpful content covering marketing topics like email marketing, social media, and video. They also provide free marketing certification courses that can help you learn more about a range of marketing concepts.
22. Stay current with social media, and think about how you can use it to your advantage. Remember, social media doesn’t have to be intimidating. The Social Media Examiner can help you get up to speed on the latest happenings and learn something new about marketing your real estate business. You could also check out the Buffer social media blog for some ideas for how to get more out of marketing on social.
23. Keep up with what’s happening in real estate. A popular industry site, Inman, provides lots of articles and stories that are focused on the real estate profession. Check out their marketing and technology sections.
24. Try focusing on one or two areas of professional development. The National Association of REALTORS® Field Guides contain a plethora of marketing resources that can help new agents, seasoned professionals, and everyone in between.
25. Start talking. One great way to stay sharp is to find someone else you can “talk shop” with. Find another agent in your office or area, swap tips, and help each other out!
What’s the next step?
Which tips stood out to you? One way to apply these pieces of advice to your real estate marketing is to treat this blog as a checklist of sorts. Try picking one category and start making some small changes today!
And if you want more tips on growing your business, check out our Social media growth guide, a free ebook packed with actionable advice for getting more out of your marketing.