How real estate agents can create and engage a Facebook group

Facebook is a great place for real estate professionals to establish themselves as local market authorities.

And starting a local Facebook group can be a powerful next step.

Groups bring like-minded people together, helping you build connections with your sphere of influence that should lead to more opportunities (and more sales) down the road. Let’s dive in and learn how you can start and build your first Facebook group.


Why start a group?


Because of its engagement potential, “a Facebook group gives you more control…, influencing people in a bigger way than a Facebook page” (Patel).

So if you’re looking to plant your flag as a local source of information about all things real estate, and you want more engagement out of Facebook, investing in a Facebook group is the way to go.

Related: 7 reasons real estate agents should use a Facebook business Page

Want more from social media but not sure where to start?
Download The Real Estate Agent’s QuickStart Guide to Social Media.


How to get the group started


First, you need to define the purpose of your group. Think about your community or the neighborhoods you farm and consider how you could add value to the home search. Here’s a few ideas to get you started:

  • Local restaurant culture
  • Outdoor activities
  • Music or entertainment
  • Local causes

Once you’ve decided what your group will focus on, it’s time to actually set it up.

Facebook makes it pretty easy to start your group. Log in to your Facebook account and follow the steps below:

  • “Click [the dropdown arrow] in the top right of Facebook and select create group.
  • Select your group preferences, enter your group name, add group members and then choose the privacy setting for your group.
  • Click Create.
  • Once you create your group, you personalize it by uploading a cover photo and adding a description” (Facebook).

Of course there a lot of options and a lot of details about adding members, customization, privacy, etc. If you’d like to learn more, Facebook’s Help Center is where you want to go.

Also, make sure to own your role as moderator and establish group guidelines so that everyone is clear on what to expect from their participation. Be the point person for facilitating conversations, helping group members make connections, and be ready to (ahem) enforce the rules.


Tips on engagement


Let’s get to the good stuff.

Starting a group is a great first step. But engaging with your group is where you’re going to see a return.

Here are some tips to help get your group off the ground:


Get started today


Ready to be the local source of information about all things real estate? Try starting your own Facebook group! And make sure to sign up for our newsletter to get more business building marketing tips.


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