A Real Estate Broker’s Marketing Resource Kit: 24 Free Resources for Boosting Agent Productivity
From managing an office to supporting agent development, there’s a lot to do as a real estate broker or CEO. Sometimes it seems like everybody needs something from you, all at the same time.
One thing that’s probably on your to-do list is to provide some marketing training for your agents. They need the help, but training programs and consultants can be expensive. And sometimes you’re just looking for a blog post, ebook, or video you can quickly email to a member of your team to provide some guidance or answer a specific question.
If only there were a real estate marketing kit with links to helpful resources…
Avoid the hassle of searching all over the internet; check out our list of 24 free marketing resources for real estate agents and brokers.
Social Media Resources
Do you still know someone who’s on the fence about the importance of social media to real estate marketing? According to one study, “76% of online [U.S.] adults use social networking sites.” Facebook alone boasts over 182 million daily users in the U.S. and Canada for December 2016, and Twitter reports over 65 million monthly active users inside the U.S.
Social media is quickly becoming a preferred method of nurturing business relationships and connecting with new clients. So real estate agents and brokers need to be aware of (and take advantage of) this tremendous opportunity. Here are some resources to help your agents get more out of marketing with social media:
Real Estate Marketing Automation Resources
Chances are you and your agents are already using some digital marketing tools. But, chances are, those tools also require more hands-on attention than you may want to give.
You need to simplify real estate marketing for your agents. By leveraging automation technology (i.e., allowing it to do some of the button pushing for you), you can help agents save time and increase their productivity and marketing effectiveness. If your team’s feeling the too-much-to-do-too-little-time crunch, it may be time to automate.
Here’s a short list of resources to get your gears turning (pun intended!) with automation:
Video Marketing Resources
Of all the marketing tools available, video is one of the most effective ways of reaching and engaging your audience. But not every agent or broker feels completely comfortable using video. As a result, they never explore this marketing tool and miss out on a fantastic opportunity to engage their audience, build their brand, and grow their business.
And now with the advent of live video on various social media platforms, real estate agents and brokers have even more opportunities to grab the attention of potential clients.
Press play on video marketing at your company with help from these resources:
Who Do You Have In Mind?
Free marketing resources that you didn’t have to dig for! That’s a pretty good deal.
Which agent(s) at your company would benefit from something on this list? Why not email them a link or set up a time to investigate one of the topics above as a team?