Lead generation is a coordinated symphony. Leads don't just come from one source, they come from a myriad of sources. Agents make the mistake of putting all their effort into one method of lead generation, only to find that doesn’t produce enough leads to sustain their business. We believe you need a well-rounded wholistic [...]
Uh-oh. Your social media plan isn’t supporting your offline marketing. Awkward silence. If only there were a way to get them on the same page... I mean, we’re all in this together, right? Some agents and brokers may see digital marketing on social media as something that is separate from their “real-world” (let’s call them [...]
Mature marketers use a variety of tools to accomplish their goals. Automation is simply one of those tools that complements an agent’s marketing strategy by freeing him or her up to do other important things. The way to strike a balance between automation and your other marketing efforts is to use the right approach [...]