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So far Paradym has created 148 blog entries.

What You Should Know About Pinterest for Your Real Estate Business

What You Should Know About Pinterest for Your Real Estate Business It’s hard enough keeping up with Facebook these days, isn’t it? No one could blame you for thinking that keeping up with multiple other social media accounts is a battle you’re not interested [...]

By |2019-08-16T13:54:05-05:00August 12th, 2019|Uncategorized|Comments Off on What You Should Know About Pinterest for Your Real Estate Business

How To Attract & Retain Agents For Your Real Estate Company

How To Attract & Retain Agents For Your Real Estate Company Finding a great agent for your brokerage is hard enough. Keeping that agent on board over a long period of time? Even more difficult! At times, it can seem like the toughest battle [...]

By |2019-08-16T13:53:58-05:00August 7th, 2019|Uncategorized|Comments Off on How To Attract & Retain Agents For Your Real Estate Company

5 Day Social Media Challenge for Real Estate Pros

5 Day Social Media Challenge for Real Estate Pros If you’re not a social media professional or you’re someone who doesn’t use it very often, it can be difficult finding out what exactly to post on your pages. It’s never fun to post something [...]

By |2019-08-16T13:54:33-05:00July 30th, 2019|Uncategorized|Comments Off on 5 Day Social Media Challenge for Real Estate Pros

Using Live Chat for Your Real Estate Business

Using Live Chat for Your Real Estate Business Have you ever received a lead that you wish you could follow up on in real time? Sure, you can do this through a phone call or an email, but this requires the customer on the [...]

By |2019-08-16T13:54:50-05:00July 16th, 2019|Uncategorized|Comments Off on Using Live Chat for Your Real Estate Business

Setting up a subdomain for your real estate website

How To: Create a Subdomain using Your Real Estate Website Get the Attention Your Brand Deserves with Your Listings on Your URL Creating a subdomain for your real estate website is an exciting opportunity to gain momentum and make your mark in a [...]

By |2019-08-19T12:05:28-05:00May 10th, 2019|Newsroom|Comments Off on Setting up a subdomain for your real estate website

Lead strategy: More leads, less clutter

Lead generation is a coordinated symphony. Leads don't just come from one source, they come from a myriad of sources. Agents make the mistake of putting all their effort into one method of lead generation, only to find that doesn’t produce enough leads to sustain their business. We believe you need a well-rounded wholistic [...]

By |2019-04-30T10:40:11-05:00February 6th, 2019|Uncategorized|Comments Off on Lead strategy: More leads, less clutter

Social media: Leveraging the voice of your agents

Social media plays a huge role in building trust with a business’s current and future client base, yet most real estate brokerages aren’t leveraging the power and “voice” of their agents. Each agent has their own sphere of influence—the friends, family, and colleagues they are connected with and that are likely to respond in [...]

By |2019-09-06T13:18:50-05:00January 31st, 2019|Uncategorized|Comments Off on Social media: Leveraging the voice of your agents

How to maintain consistency in your real estate brand

Your brand communicates more than you realize. It’s your reputation, the visuals you use, the way you communicate…it’s everything from your logo and color schemes to the way you treat people. It’s like a business card that gets filed in the minds of your potential clients. Good branding helps people remember you, it helps build trust, [...]

By |2019-04-30T10:40:26-05:00January 15th, 2019|Uncategorized|Comments Off on How to maintain consistency in your real estate brand

SEO: Increase your real estate traffic with link building

Paradym is dedicated to helping each of our clients win more online traffic and ultimately more business. To get started let's walk through the basics of search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results. Specifically, it boils down to [...]

By |2019-04-30T10:40:33-05:00January 3rd, 2019|Uncategorized|Comments Off on SEO: Increase your real estate traffic with link building

Mix it up: 4 creative content types for your real estate social media

Chances are you’ve stumbled upon another agent’s page where you’ve been impressed by something they shared. Was it a video series around a local neighborhood? A blog post that connects with those they’re reaching out to? Something that got a lot more engagement than most posts you’ve seen? Whatever it might have been, you [...]

By |2018-10-30T09:46:57-05:00October 29th, 2018|Uncategorized|Comments Off on Mix it up: 4 creative content types for your real estate social media

Automated Pinterest Posts

Paradym has supported the posting of both tours as well as individual images to Pinterest for quite some time, but we are excited to have expanded upon those options to now support automated posting of tours as well as other automated social media content via the Reach Social service. Automated Posting of Tours By [...]

By |2018-10-29T09:19:34-05:00October 22nd, 2018|Newsroom|Comments Off on Automated Pinterest Posts

7 real estate brokerages and companies you should be following on social media

It shouldn’t come as any surprise that social media is more important than ever, both for agents and for brokers. In fact, 44% of all home buyers look online for information about a property first, and for younger generations, that percentage increases greatly. It only makes sense that you’d market your services where your [...]

By |2018-10-18T10:04:32-05:00September 16th, 2018|Uncategorized|Comments Off on 7 real estate brokerages and companies you should be following on social media

10 things to post on social that aren’t your real estate listing

As an agent, building your online presence is more important than ever. Because your potential customers are now skewing younger, having social media pages that boosts your business and creates leads is critical to your success. Studies show that of the group of first-time homeowners, 66% can be classified as millennials. Of those, 99% [...]

By |2018-08-22T14:09:40-05:00August 22nd, 2018|Uncategorized|Comments Off on 10 things to post on social that aren’t your real estate listing

7 reasons you need a Facebook Business Page

Do you really need to use a Facebook Business Page to market your real estate business? Simply put. Yes. Marketing a business on Facebook requires a Business Page. It's against the Facebook Terms to use your profile to represent something other than yourself (example: your business), so don't make the mistake of using your [...]

By |2018-08-22T13:44:26-05:00July 17th, 2018|Uncategorized|Comments Off on 7 reasons you need a Facebook Business Page

3 ways to take your social media to the next level

As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important? Of course it is! Social media presents to us a new way [...]

By |2018-10-30T09:38:07-05:00March 19th, 2018|Uncategorized|Comments Off on 3 ways to take your social media to the next level

Changes to Realtor.com linking

Beginning October 1, 2018 Realtor.com has announced that due to changes in their platform technology, they are no longer able to accept tour and media URLs from all 3rd parties. What this means to you, our subscribers, is that we will no longer be able to automatically add your tours to the listings on realtor.com. [...]

By |2018-09-27T12:56:14-05:00September 27th, 2018|Newsroom|Comments Off on Changes to Realtor.com linking

Use Publish for perfect timing on all your stories

We are pleased to announce the addition of another popularly requested feature in your online Paradym account.  Users of the online Tour Builder as well as those who have tours automatically created, now have the ability to keep tours from appearing to the public until they have time to look over the tour and [...]

By |2018-08-22T13:41:26-05:00November 27th, 2017|Newsroom|Comments Off on Use Publish for perfect timing on all your stories

3 storytelling tips for stirring your sphere of influence

Real estate storytelling could be a game-changer for your business. We all know that stories create connections with others. So it only makes sense to use storytelling as part of your real estate marketing strategy. But not just any story will do. If you want to create stories that help you stay top of [...]

By |2018-08-22T13:41:26-05:00October 19th, 2017|Uncategorized|Comments Off on 3 storytelling tips for stirring your sphere of influence

Real estate tech tools for telling stories that matter

So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]

By |2018-08-22T13:41:27-05:00September 28th, 2017|Uncategorized|Comments Off on Real estate tech tools for telling stories that matter

Telling your real estate story with single property sites

When it comes to creating connections between the properties in your area and potential clients, single property websites have a lot to offer. But what can make your single property site stand out from the crowd? It can tell a story. Sure, it’s a website. But it’s also a great tool that any agent [...]

By |2018-08-22T13:41:27-05:00August 15th, 2017|Uncategorized|Comments Off on Telling your real estate story with single property sites

15 tips for telling your real estate story like a pro

So you want to market your real estate listings and services online. Great! But you’ve also come to realize that there’s a lot of ways to do this. You could shoot some arrows in the dark, hoping your marketing efforts will pay off. This looks like sending a few emails, running a one-off ad [...]

By |2018-08-22T13:41:27-05:00July 31st, 2017|Uncategorized|Comments Off on 15 tips for telling your real estate story like a pro

New Feature– Single Property Website for Every Tour

Paradym is excited to now offer you (at no extra cost!) a single property website link for every property tour you create. Showcase your listings in a whole new way!  Whether you choose to use the link by itself or buy and forward a domain name to the link, it is as though every [...]

By |2018-08-22T13:41:27-05:00July 14th, 2017|Newsroom|Comments Off on New Feature– Single Property Website for Every Tour

How real estate agents can create and engage a Facebook group

Facebook is a great place for real estate professionals to establish themselves as local market authorities. And starting a local Facebook group can be a powerful next step. Groups bring like-minded people together, helping you build connections with your sphere of influence that should lead to more opportunities (and more sales) down the road. [...]

By |2018-08-22T13:41:27-05:00July 5th, 2017|Uncategorized|Comments Off on How real estate agents can create and engage a Facebook group

15 examples of real estate community stories on social media

Do you think of yourself as a storyteller? A lot of times people are buying more than a home when they make a purchasing decision. They’re buying into a community, a school system, a neighborhood-feel, etc. But for some reason, many real estate professionals stop short of sharing personal and engaging stories about these [...]

By |2018-08-22T13:41:27-05:00June 23rd, 2017|Uncategorized|Comments Off on 15 examples of real estate community stories on social media

[Free download] The real estate agent’s quickstart guide to social media

Are you stuck with social media? You know that social media is no longer an optional add-on to your real estate marketing strategy. It’s connectivity and ease of use make it a powerful tool for building your sphere of influence, winning listings, sharing helpful information, farming your territory, and getting more eyes on your [...]

By |2018-08-22T13:41:27-05:00May 31st, 2017|Uncategorized|Comments Off on [Free download] The real estate agent’s quickstart guide to social media

5 daily social media habits for real estate agents

Grit is a common word we use when describing successful people. The ability to stick with something, to see it through to the end, is a trait that’s admired among many. And in order for you to experience success with marketing your real estate business on social media, it’s a trait you really need [...]

By |2018-08-22T13:41:28-05:00May 22nd, 2017|Uncategorized|Comments Off on 5 daily social media habits for real estate agents

The morning social media routine for real estate agents

Come on self...stick...to...the plan. Getting more out of real estate marketing on social media doesn’t have to be some long, drawn-out, complicated process. Success really hinges on a few key activities. And one way to ensure those activities happen is to establish habits that help you post consistently to your social accounts and stay [...]

By |2018-08-22T13:41:28-05:00May 8th, 2017|Uncategorized|Comments Off on The morning social media routine for real estate agents

New Flyer Layouts and Color Customization

Paradym has just introduced three different flyer layouts for your tours, and they adjust to your choice of colors! Leave them in the flyer box in front of the house or on the kitchen counter for buyers to take when touring the property.   They are built right in to your tours as PDF files, so [...]

By |2018-08-22T13:41:28-05:00May 3rd, 2017|Newsroom|Comments Off on New Flyer Layouts and Color Customization