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So far Paradym has created 144 blog entries.

Setting up a subdomain for your real estate website

Creating a subdomain for your real estate website is an exciting opportunity to gain momentum and make your mark in a digital space. Using Paradym, you can populate your new subdomain automatically with your brokerage’s listings, giving you all the benefits of Search Engine Optimization. With your listings pointing directly to your site (instead [...]

By |2019-05-10T14:10:30-05:00May 10th, 2019|Newsroom|Comments Off on Setting up a subdomain for your real estate website

Lead strategy: More leads, less clutter

Lead generation is a coordinated symphony. Leads don't just come from one source, they come from a myriad of sources. Agents make the mistake of putting all their effort into one method of lead generation, only to find that doesn’t produce enough leads to sustain their business. We believe you need a well-rounded wholistic [...]

By |2019-04-30T10:40:11-05:00February 6th, 2019|Uncategorized|Comments Off on Lead strategy: More leads, less clutter

Social media: Leveraging the voice of your agents

Social media plays a huge role in building trust with a business’s current and future client base, yet most real estate brokerages aren’t leveraging the power and “voice” of their agents. Each agent has their own sphere of influence- the friends, family, and colleagues they are connected with and that are likely to respond [...]

By |2019-04-30T10:40:19-05:00January 31st, 2019|Uncategorized|Comments Off on Social media: Leveraging the voice of your agents

How to maintain consistency in your real estate brand

Your brand communicates more than you realize. It’s your reputation, the visuals you use, the way you communicate…it’s everything from your logo and color schemes to the way you treat people. It’s like a business card that gets filed in the minds of your potential clients. Good branding helps people remember you, it helps build trust, [...]

By |2019-04-30T10:40:26-05:00January 15th, 2019|Uncategorized|Comments Off on How to maintain consistency in your real estate brand

SEO: Increase your real estate traffic with link building

Paradym is dedicated to helping each of our clients win more online traffic and ultimately more business. To get started let's walk through the basics of search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results. Specifically, it boils down to [...]

By |2019-04-30T10:40:33-05:00January 3rd, 2019|Uncategorized|Comments Off on SEO: Increase your real estate traffic with link building

Mix it up: 4 creative content types for your real estate social media

Chances are you’ve stumbled upon another agent’s page where you’ve been impressed by something they shared. Was it a video series around a local neighborhood? A blog post that connects with those they’re reaching out to? Something that got a lot more engagement than most posts you’ve seen? Whatever it might have been, you [...]

By |2018-10-30T09:46:57-05:00October 29th, 2018|Uncategorized|Comments Off on Mix it up: 4 creative content types for your real estate social media

Automated Pinterest Posts

Paradym has supported the posting of both tours as well as individual images to Pinterest for quite some time, but we are excited to have expanded upon those options to now support automated posting of tours as well as other automated social media content via the Reach Social service. Automated Posting of Tours By [...]

By |2018-10-29T09:19:34-05:00October 22nd, 2018|Newsroom|Comments Off on Automated Pinterest Posts

7 real estate brokerages and companies you should be following on social media

It shouldn’t come as any surprise that social media is more important than ever, both for agents and for brokers. In fact, 44% of all home buyers look online for information about a property first, and for younger generations, that percentage increases greatly. It only makes sense that you’d market your services where your [...]

By |2018-10-18T10:04:32-05:00September 16th, 2018|Uncategorized|Comments Off on 7 real estate brokerages and companies you should be following on social media

10 things to post on social that aren’t your real estate listing

As an agent, building your online presence is more important than ever. Because your potential customers are now skewing younger, having social media pages that boosts your business and creates leads is critical to your success. Studies show that of the group of first-time homeowners, 66% can be classified as millennials. Of those, 99% [...]

By |2018-08-22T14:09:40-05:00August 22nd, 2018|Uncategorized|Comments Off on 10 things to post on social that aren’t your real estate listing

7 reasons you need a Facebook Business Page

Do you really need to use a Facebook Business Page to market your real estate business? Simply put. Yes. Marketing a business on Facebook requires a Business Page. It's against the Facebook Terms to use your profile to represent something other than yourself (example: your business), so don't make the mistake of using your [...]

By |2018-08-22T13:44:26-05:00July 17th, 2018|Uncategorized|Comments Off on 7 reasons you need a Facebook Business Page

3 ways to take your social media to the next level

As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important? Of course it is! Social media presents to us a new way [...]

By |2018-10-30T09:38:07-05:00March 19th, 2018|Uncategorized|Comments Off on 3 ways to take your social media to the next level

Changes to Realtor.com linking

Beginning October 1, 2018 Realtor.com has announced that due to changes in their platform technology, they are no longer able to accept tour and media URLs from all 3rd parties. What this means to you, our subscribers, is that we will no longer be able to automatically add your tours to the listings on realtor.com. [...]

By |2018-09-27T12:56:14-05:00September 27th, 2018|Newsroom|Comments Off on Changes to Realtor.com linking

Use Publish for perfect timing on all your stories

We are pleased to announce the addition of another popularly requested feature in your online Paradym account.  Users of the online Tour Builder as well as those who have tours automatically created, now have the ability to keep tours from appearing to the public until they have time to look over the tour and [...]

By |2018-08-22T13:41:26-05:00November 27th, 2017|Newsroom|Comments Off on Use Publish for perfect timing on all your stories

3 storytelling tips for stirring your sphere of influence

Real estate storytelling could be a game-changer for your business. We all know that stories create connections with others. So it only makes sense to use storytelling as part of your real estate marketing strategy. But not just any story will do. If you want to create stories that help you stay top of [...]

By |2018-08-22T13:41:26-05:00October 19th, 2017|Uncategorized|Comments Off on 3 storytelling tips for stirring your sphere of influence

Real estate tech tools for telling stories that matter

So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]

By |2018-08-22T13:41:27-05:00September 28th, 2017|Uncategorized|Comments Off on Real estate tech tools for telling stories that matter

Telling your real estate story with single property sites

When it comes to creating connections between the properties in your area and potential clients, single property websites have a lot to offer. But what can make your single property site stand out from the crowd? It can tell a story. Sure, it’s a website. But it’s also a great tool that any agent [...]

By |2018-08-22T13:41:27-05:00August 15th, 2017|Uncategorized|Comments Off on Telling your real estate story with single property sites

15 tips for telling your real estate story like a pro

So you want to market your real estate listings and services online. Great! But you’ve also come to realize that there’s a lot of ways to do this. You could shoot some arrows in the dark, hoping your marketing efforts will pay off. This looks like sending a few emails, running a one-off ad [...]

By |2018-08-22T13:41:27-05:00July 31st, 2017|Uncategorized|Comments Off on 15 tips for telling your real estate story like a pro

New Feature– Single Property Website for Every Tour

Paradym is excited to now offer you (at no extra cost!) a single property website link for every property tour you create. Showcase your listings in a whole new way!  Whether you choose to use the link by itself or buy and forward a domain name to the link, it is as though every [...]

By |2018-08-22T13:41:27-05:00July 14th, 2017|Newsroom|Comments Off on New Feature– Single Property Website for Every Tour

How real estate agents can create and engage a Facebook group

Facebook is a great place for real estate professionals to establish themselves as local market authorities. And starting a local Facebook group can be a powerful next step. Groups bring like-minded people together, helping you build connections with your sphere of influence that should lead to more opportunities (and more sales) down the road. [...]

By |2018-08-22T13:41:27-05:00July 5th, 2017|Uncategorized|Comments Off on How real estate agents can create and engage a Facebook group

15 examples of real estate community stories on social media

Do you think of yourself as a storyteller? A lot of times people are buying more than a home when they make a purchasing decision. They’re buying into a community, a school system, a neighborhood-feel, etc. But for some reason, many real estate professionals stop short of sharing personal and engaging stories about these [...]

By |2018-08-22T13:41:27-05:00June 23rd, 2017|Uncategorized|Comments Off on 15 examples of real estate community stories on social media

[Free download] The real estate agent’s quickstart guide to social media

Are you stuck with social media? You know that social media is no longer an optional add-on to your real estate marketing strategy. It’s connectivity and ease of use make it a powerful tool for building your sphere of influence, winning listings, sharing helpful information, farming your territory, and getting more eyes on your [...]

By |2018-08-22T13:41:27-05:00May 31st, 2017|Uncategorized|Comments Off on [Free download] The real estate agent’s quickstart guide to social media

5 daily social media habits for real estate agents

Grit is a common word we use when describing successful people. The ability to stick with something, to see it through to the end, is a trait that’s admired among many. And in order for you to experience success with marketing your real estate business on social media, it’s a trait you really need [...]

By |2018-08-22T13:41:28-05:00May 22nd, 2017|Uncategorized|Comments Off on 5 daily social media habits for real estate agents

The morning social media routine for real estate agents

Come on self...stick...to...the plan. Getting more out of real estate marketing on social media doesn’t have to be some long, drawn-out, complicated process. Success really hinges on a few key activities. And one way to ensure those activities happen is to establish habits that help you post consistently to your social accounts and stay [...]

By |2018-08-22T13:41:28-05:00May 8th, 2017|Uncategorized|Comments Off on The morning social media routine for real estate agents

New Flyer Layouts and Color Customization

Paradym has just introduced three different flyer layouts for your tours, and they adjust to your choice of colors! Leave them in the flyer box in front of the house or on the kitchen counter for buyers to take when touring the property.   They are built right in to your tours as PDF files, so [...]

By |2018-08-22T13:41:28-05:00May 3rd, 2017|Newsroom|Comments Off on New Flyer Layouts and Color Customization

30 day social media challenge for real estate agents [Free download]

Ready to start growing your real estate business with social media? Great! The good news is that getting started may actually be easier than you think. A lot of real estate professionals already have the basic skill set needed to make connections on social media.   Ready to grow your real estate business with [...]

By |2018-08-22T13:41:28-05:00April 25th, 2017|Uncategorized|Comments Off on 30 day social media challenge for real estate agents [Free download]

5 Twitter tactics for real estate agents

Convinced that Twitter can help your real estate business, but unsure about what you’re actually supposed to do on Twitter? You’re not alone. Like many, your goals for using Twitter in your real estate business probably fall somewhere in the lines of lead identification, lead nurturing, and/or relationship building. Think you can use Twitter [...]

By |2018-08-22T13:41:28-05:00April 18th, 2017|Uncategorized|Comments Off on 5 Twitter tactics for real estate agents

12 things real estate agents should post on Instagram

Instagram is a prime social media outlet for real estate agents. It’s easy to use, it’s engaging, it’s popular, it’s already connected to Facebook, and most importantly, it’s visual. Can you think of a better social media channel for real estate marketing? Take a look at our list of 12 Instagram posts that you [...]

By |2019-02-26T14:47:05-05:00January 4th, 2019|Uncategorized|Comments Off on 12 things real estate agents should post on Instagram

Introducing The Paradym Fusion Viewer

The Paradym Fusion Viewer™ gives you more than one way to tell your story. Built using the modern standard in web design (HTML5), Paradym’s new Fusion Viewer™ gives your clients a first-class viewing experience on smartphones, desktop computers, laptops, and tablets. Adapting to fit your clients viewing habits instead of the other way around, [...]

By |2018-08-22T13:41:28-05:00April 5th, 2017|Newsroom|Comments Off on Introducing The Paradym Fusion Viewer

5 ways real estate agents can build their sphere of influence with social media

A real estate agent’s sphere of influence is one of their most important professional assets. Handled well, this relational network can become a lead generating powerhouse, fueling your real estate business for years (even decades!). But building your sphere of influence is more than a tactic or strategy: it’s learning how to build authentic, [...]

By |2019-02-15T14:32:37-05:00March 27th, 2017|Uncategorized|Comments Off on 5 ways real estate agents can build their sphere of influence with social media

Going visual with real estate marketing: how Paradym helps one agent get results

How do you grab the attention of would-be buyers and sellers? Getting more eyes on a listing, and doing that in the right way at the right time, can be a challenge for the best of real estate agents. And given our affinity for visual content, finding ways to get listings in front of [...]

By |2018-08-22T13:41:55-05:00March 20th, 2017|Uncategorized|Comments Off on Going visual with real estate marketing: how Paradym helps one agent get results

25 actionable marketing tips for real estate agents [quick list]

Look, we’ll get right to the point. You’re probably wolfing down your lunch while driving to your next showing, so it’s amazing you’re even reading this. By the way, should you be reading this while you’re driving? If you’re like a lot of agents, you feel short on time but you also want to [...]

By |2018-08-22T13:41:55-05:00March 13th, 2017|Uncategorized|Comments Off on 25 actionable marketing tips for real estate agents [quick list]

3 real estate video marketing trends to watch in 2017

Is video marketing trending? The short answer: yes. This highly-visual marketing tool provides real estate agents and brokers with a fun and engaging way to connect with potential clients. And the good news is that you don’t have to be a professional videographer to get into video marketing. Video was on the rise in [...]

By |2018-08-22T13:41:55-05:00March 6th, 2017|Uncategorized|Comments Off on 3 real estate video marketing trends to watch in 2017

5 social media trends real estate agents should care about in 2017

Social media continues to be a go-to marketing channel in 2017. From marketing your listings to building your brand, social media is a relatively easy way to get the word out and interact with potential clients using a format they care about. If you’ve already been investing in social media, great! And keep doing [...]

By |2018-08-22T13:41:55-05:00February 21st, 2017|Uncategorized|Comments Off on 5 social media trends real estate agents should care about in 2017

Real estate marketing with the pros: marketing insights and best practices from industry influencers and top producers [Free Ebook]

Knowing how to grow your business with digital marketing is vital to your success as an agent or broker. But sometimes it’s hard to know where to start. You could use some advice. We asked well-known real estate industry influencers (agents, brokers, and people who serve the real estate industry in some other way) [...]

By |2018-08-22T13:41:55-05:00February 14th, 2017|Uncategorized|Comments Off on Real estate marketing with the pros: marketing insights and best practices from industry influencers and top producers [Free Ebook]

A real estate broker’s marketing resource kit: 24 free resources for boosting agent productivity

From managing an office to supporting agent development, there’s a lot to do as a real estate broker or CEO. Sometimes it seems like everybody needs something from you, all at the same time. One thing that’s probably on your to-do list is to provide some marketing training for your agents. They need the help, [...]

By |2018-08-22T13:41:55-05:00February 6th, 2017|Uncategorized|Comments Off on A real estate broker’s marketing resource kit: 24 free resources for boosting agent productivity

New Background Music Options!

A recent survey sent to our subscribers revealed that you want to see some more modern songs added to our library of background music for use on your tours. We listened and added several new songs. Try out these new titles and let us know what you think! New Background Music Options: [...]

By |2018-08-22T13:41:56-05:00February 14th, 2017|Newsroom|Comments Off on New Background Music Options!

7 practical tips for keeping real estate agents productive

As a real estate broker or CEO, it’s part of your role to ensure that agents are productive. You want them to hit their goals, enjoy working at your company, and you want them to become even more productive over time. A great way to support them is to position yourself as a productivity [...]

By |2018-08-22T13:41:56-05:00January 31st, 2017|Uncategorized|Comments Off on 7 practical tips for keeping real estate agents productive

4 things real estate brokers can do to retain agents

You got them in the door. Now how do you keep them...and keep them happy? In our last post, we talked about a strategy for recruiting agents, and in this sequel, we’ll look at some practical things you can do to retain agents.   1) Be a resource Sometimes leaders get the idea that [...]

By |2018-08-22T13:41:56-05:00January 24th, 2017|Uncategorized|Comments Off on 4 things real estate brokers can do to retain agents

A broker’s strategy for recruiting new real estate agents

Getting new talent in the door is vital to the ongoing success of your real estate company. But sometimes it can be a challenge to attract new agents. Sure, you could offer daily donuts or a desk by the window, but you probably need something more compelling than these kinds of perks to attract [...]

By |2019-02-26T14:49:10-05:00January 18th, 2017|Uncategorized|Comments Off on A broker’s strategy for recruiting new real estate agents

How one agent used Paradym to sell a $1.2M home in record time

In today’s world, things tend to move quickly. Maybe you’d even like some things (like sales!) to move a little quicker. Take a look at Beale Cummings’ story and learn how Paradym helped him land a huge deal....fast!   Meet Beale Cummings   Beale Cummings Coldwell Banker Platinum Realty facebook.com/beale.cummings [...]

By |2018-08-22T13:41:57-05:00January 12th, 2017|Uncategorized|Comments Off on How one agent used Paradym to sell a $1.2M home in record time

How to automate a digital marketing campaign for your real estate listing

So you created a shareable listing story [insert high five!]. Now what do you do? How do you get the word out? You know social media is important, so you post your story to Twitter. And to Facebook. And you wait. But one-and-done posts to social media can only go so far. The web [...]

By |2018-11-15T16:29:48-05:00January 9th, 2017|Uncategorized|Comments Off on How to automate a digital marketing campaign for your real estate listing

How to tell your story with a virtual tour

Looking for an easy-to-follow, step-by-step guide on how to make a virtual tour that tells a story? Virtual tours have been around for a long time...and for good reason. Visual marketing is critical to a successful real estate business. People want to see the homes they’re interested in, not just read about them, and [...]

By |2018-08-22T13:41:57-05:00January 3rd, 2017|Uncategorized|Comments Off on How to tell your story with a virtual tour

16 of the most popular real estate marketing posts from 2016

We know you’re on the go, and real estate marketing moves quickly, too. From blogs and articles about social media to posts about email marketing, there was a ton of great real estate marketing related content produced this year. Some of these posts were heavy hitters, garnering lots of shares. And others rank high [...]

By |2018-08-22T13:41:57-05:00December 21st, 2016|Uncategorized|Comments Off on 16 of the most popular real estate marketing posts from 2016

7 things you can do today to simplify (and amplify) your real estate marketing

Marketing can be tough. At its best, it’s a well-oiled, lead-generating machine. At its worst, it’s a drain on your time and energy. But there are things any agent or broker can do to simplify their real estate marketing and get better results. Here are 7 easy-to-implement hacks that can help you be more [...]

By |2018-08-22T13:41:57-05:00December 15th, 2016|Uncategorized|Comments Off on 7 things you can do today to simplify (and amplify) your real estate marketing

Quickstart guide to automation: a one-page download for real estate agents

Chances are, you’re already using some digital marketing tools. But, chances are, those tools also require more hands-on attention than you may want to give. You need to simplify your real estate marketing. If you’re feeling the too-much-to-do-with-too-little-time crunch, it may be time to automate.   Ready to start automating? Get your free copy [...]

By |2018-08-22T13:41:58-05:00December 9th, 2016|Uncategorized|Comments Off on Quickstart guide to automation: a one-page download for real estate agents

Build your Facebook audience: 3 strategies for real estate agents

When it comes to social media, Facebook continues to be the biggest show in town. It’s a great place to build your brand, get the word out about your listings, and connect with other businesses. But in order for you to see a return on your investment of time and energy, you probably need [...]

By |2018-08-22T13:41:58-05:00December 1st, 2016|Uncategorized|Comments Off on Build your Facebook audience: 3 strategies for real estate agents

4 branding tips for your real estate Facebook Page

Your brand communicates more than you may realize.   Because some people neglect branding, their Facebook Pages can end up communicating things that their owners probably didn’t intend. Things like I-threw-this-together-on-the-fly, or I’m not very professional, or I love kittens...and houses too. With Facebook, real estate professionals get to market their businesses and tell [...]

By |2018-08-22T13:41:58-05:00November 21st, 2016|Uncategorized|Comments Off on 4 branding tips for your real estate Facebook Page

Facebook Ad Basics for Real Estate Agents: The Lead Ad

We're guessing you'd like more leads. And you’re ready to give this online marketing thing a shot. So you log into Facebook and you want to create an ad. But this is where you hesitate. Advertising on Facebook is something you know you need to do, but it just seems... complicated. And there’s a [...]

By |2019-04-02T09:49:19-05:00April 2nd, 2019|Uncategorized|Comments Off on Facebook Ad Basics for Real Estate Agents: The Lead Ad

Facebook Ad Basics for Real Estate Agents: Boosting a Post

Digital advertising on Facebook offers real estate agents and brokers a targeted and effective way of reaching potential clients. But getting started with Facebook advertising may seem a little intimidating to some. It doesn’t have to be.   What Does it Mean to “Boost” a Post?   Boosting a post is an easy, cost-effective [...]

By |2018-08-22T13:42:23-05:00October 25th, 2016|Uncategorized|Comments Off on Facebook Ad Basics for Real Estate Agents: Boosting a Post

Hashtags vs. Handshakes: Social Media and Real-World Marketing in Real Estate

Uh-oh. Your social media plan isn’t supporting your offline marketing.   Awkward silence.   If only there were a way to get them on the same page... I mean, we’re all in this together, right?   Some agents and brokers may see digital marketing on social media as something that is separate from their [...]

By |2018-08-22T13:42:23-05:00October 17th, 2016|Uncategorized|Comments Off on Hashtags vs. Handshakes: Social Media and Real-World Marketing in Real Estate

5 actions for upping your social media game

  Building a healthy social media presence is an important part of your marketing plan. But while some agents and brokers are active on social media, they may not be seeing the results they’re looking for. It’s time for some fresh ideas. Check out these 5, actionable things you can do to get more out [...]

By |2018-08-22T13:42:24-05:00October 10th, 2016|Uncategorized|Comments Off on 5 actions for upping your social media game

Instagram Stories for real estate agents

If you’re looking for a quick and easy entry point into video marketing, Instagram Stories may be just what you need. These quick, interactive, and engaging digital stories don’t require a lot of technical skill or big time commitments, but they could help you generate leads, build your personal brand, and win and promote [...]

By |2018-08-22T13:42:24-05:00October 5th, 2016|Uncategorized|Comments Off on Instagram Stories for real estate agents

Facebook Live for Real Estate Agents

“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.” - Facebook Video marketing on social media gives agents and brokers a great opportunity for getting [...]

By |2018-08-22T13:42:24-05:00September 26th, 2016|Uncategorized|Comments Off on Facebook Live for Real Estate Agents

How and Why to Live Stream an Open House Online

Live video gets our attention.   Whether we’re watching breaking news or our favorite team, seeing it live still piques our interests. Combine that with the fact that most home buyers search for homes online and you’ve got a reason to take live-streaming video marketing seriously. Many real estate agents are comfortable with creating online, [...]

By |2018-08-22T13:42:24-05:00September 22nd, 2016|Uncategorized|Comments Off on How and Why to Live Stream an Open House Online

5 Social Media Automation Fails and How to Avoid Them

Social media automation is a great way to market your listings, promote your services, and build your brand, but you still need to actively monitor your posts and engage with people. In real estate marketing, particularly, time is of the essence. It’s obvious that real estate agents and brokers need to take advantage of [...]

By |2018-08-22T13:42:25-05:00September 19th, 2016|Uncategorized|Comments Off on 5 Social Media Automation Fails and How to Avoid Them

Finding the balance: automation in your marketing mix

Mature marketers use a variety of tools to accomplish their goals. Automation is simply one of those tools that complements an agent’s marketing strategy by freeing him or her up to do other important things. The way to strike a balance between automation and your other marketing efforts is to use the right approach [...]

By |2018-08-22T13:42:25-05:00September 15th, 2016|Uncategorized|Comments Off on Finding the balance: automation in your marketing mix

Additions to MobileTarget Lead Capture Features

For the past two years, agents have been employing the Paradym MobileTarget Lead Capture feature to advertise text and voice codes that provide potential buyers more information about properties while capturing their phone numbers so the agents can provide timely follow up. We are excited to introduce some changes to the Lead Capture System that [...]

By |2018-08-22T13:42:25-05:00September 12th, 2016|Newsroom|Comments Off on Additions to MobileTarget Lead Capture Features

11 Signs You Should Automate Your Social Media Marketing

Getting a handle on social media is critical to your success in digital real estate marketing. According to a 2015 study, “76% of online [U.S.] adults use social networking sites.” That’s a lot of people on social media. That’s a lot of potential buyers and sellers on social media. But for [...]

By |2018-08-22T13:42:25-05:00September 12th, 2016|Uncategorized|Comments Off on 11 Signs You Should Automate Your Social Media Marketing

How to Become the “Digital Mayor” of Your Town

As a real estate agent, you need to consider how you can become the “digital mayor of your town.” The term “digital mayor of your town” was made famous by Gary Vaynerchuk, an online marketing leader, as he spoke at the Inman Connect Conference in the summer of 2016. This concept, applied to your [...]

By |2018-08-22T13:42:25-05:00September 8th, 2016|Uncategorized|Comments Off on How to Become the “Digital Mayor” of Your Town

Real Estate Marketing Kickstarter: 189 Awesome Video Ideas [EBOOK] 

If you want to increase your marketing effectiveness for the near and long-term, it’s time to adjust your marketing strategy to include video. We’re so committed to the idea that video can help real estate agents and brokers in their marketing that we’ve created a free ebook to help you get started. We’ve packed [...]

By |2018-08-22T13:42:25-05:00September 6th, 2016|Uncategorized|Comments Off on Real Estate Marketing Kickstarter: 189 Awesome Video Ideas [EBOOK] 

5 social media mistakes REALTORS® are making (and how to fix them!)

Effectively using social media for real estate marketing takes time to learn. Some folks plunge headlong into social media and make mistakes that cost them leads, referrals, listings, and sales. Increase your reach and relevance by avoiding these 5 social media mistakes. 1. Not being consistent What would happen if the UPS guy delivered [...]

By |2018-08-22T13:42:26-05:00August 29th, 2016|Uncategorized|Comments Off on 5 social media mistakes REALTORS® are making (and how to fix them!)

New Online Photo Enhancement

Any camera or mobile phone can take a pretty good photo these days, but the lighting in some houses can cause a “pretty good photo” to need a little help.  Some new enhancement features in your Paradym account will now deliver that help via any web browser.  Joining the existing rotating, cropping, and auto-enhance features, [...]

By |2018-08-22T13:42:26-05:00August 22nd, 2016|Newsroom|Comments Off on New Online Photo Enhancement

Integration with Matterport 3D models

Great news! Are you using a 3rd party tool to create 3D Models for your property? If so, you can now add them to your stories and leverage the power of the Paradym platform for branding, distribution, social automation, and analytics. Once added, your story will have a new "3D Model" button as well [...]

By |2018-08-22T13:42:26-05:00August 8th, 2016|Newsroom|Comments Off on Integration with Matterport 3D models

Beyond property stories: why you should create a community event story

Shareable stories of the home are popular and effective tools for marketing your listings online, but are you making the most of storytelling technology? One way you can get more out of your investment in storytelling technology and grow your brand is by creating community event stories.   What is a community event story? [...]

By |2018-08-22T13:42:26-05:00August 19th, 2016|Uncategorized|Comments Off on Beyond property stories: why you should create a community event story

6 time-saving automation tools for real estate marketing

Agents throughout the industry are seeing the benefit of automating some portions of their marketing. Online marketing is an essential part of your real estate marketing strategy, but with monitoring, posting, replying, emailing, following up with leads, and more, digital marketing can also take up considerable time. So to save time, get more done, [...]

By |2019-02-15T14:36:16-05:00August 15th, 2016|Uncategorized|Comments Off on 6 time-saving automation tools for real estate marketing

New Webinar! “Video Marketing Basics: 11 Creative Video Ideas for Realtors”

Join us for a webinar! Using video in real estate marketing is one of the best ways to differentiate yourself and grow your business. Effective videos can be easy to make, cheap to produce, and simple to distribute to a wide audience (thanks to social media). But many agents are intimidated by video and simply don’t [...]

By |2018-08-22T13:42:26-05:00August 10th, 2016|Uncategorized|Comments Off on New Webinar! “Video Marketing Basics: 11 Creative Video Ideas for Realtors”

5 Reasons Real Estate Agents Need to Use More Video

  Seconds count. In the online space, grabbing the attention of buyers and sellers may be more challenging than ever before. Effective agents know that they need to do something to maximize views of their listings. So how do you get more views in a media-saturated space? The answer may surprise you: video. A [...]

By |2018-08-22T13:42:27-05:00August 8th, 2016|Uncategorized|Comments Off on 5 Reasons Real Estate Agents Need to Use More Video

5 Tips for Getting More Leads from Your Visual Tour

“I have enough leads”...said no one ever.   Plain and simple, to grow your business, you must get leads. Whether you’re a pro or just getting started, you can’t deny the importance of a full sales pipeline. And visual tours are engaging marketing tools that can direct more interested leads your way. But regardless [...]

By |2018-08-22T13:42:27-05:00August 3rd, 2016|Uncategorized|Comments Off on 5 Tips for Getting More Leads from Your Visual Tour

Shoot better video on your phone: 7 tips for REALTORS®

“Some films are slices of life, mine are slices of cake.” - Alfred Hitchcock   Hitchcock may be onto something here. Some agents are up and running with video, creating “slices of cake” (i.e. helpful, engaging content) for buyers to enjoy, but others are having a tough time making video work in their marketing [...]

By |2018-08-22T13:43:01-05:00August 1st, 2016|Uncategorized|Comments Off on Shoot better video on your phone: 7 tips for REALTORS®

Online Panoramic Stitching Option Expands the View!

Paradym was an early adopter of the philosophy that moving panoramic images tell the story more completely than a photo of the left side of a room followed by a separate photo of the right side. To better help you tell your story, we are pleased to announce that we have taken our popular stitching [...]

By |2018-08-22T13:43:01-05:00July 25th, 2016|Newsroom|Comments Off on Online Panoramic Stitching Option Expands the View!

Introducing SAM – Your Social Automation Manager

Whether you're a beginner or a pro, SAM makes social media marketing a breeze. Here are some of SAM’s features, designed to make your marketing more effective, productive, and profitable:   Automatically post your tours to Facebook, Twitter, LinkedIn, and YouTube Use Smart Scheduling to share your tours at optimal times Use Smart Comments to [...]

By |2018-08-22T13:43:02-05:00May 23rd, 2016|Newsroom|0 Comments

Realtor’s Guidebook: Social Media Etiquette 101

“Etiquette is behaving yourself a little better than is absolutely essential.”—Will Cuppy One of the first things we teach our children is to mind their manners. Say “please” and “thank you,” don’t chew with your mouth open and always open the door for others. But minding your manners and following the rules aren’t just [...]

By |2018-08-22T13:43:02-05:00May 3rd, 2016|Uncategorized|0 Comments

New Updates to your VisualTour Dashboard

At Paradym, we are always on the lookout for new ways to help you market real estate smarter—even if that means updating our products and services to better fit your needs. The real estate marketing industry is expanding and new real estate marketing techniques, such as social media marketing, are growing day by day. So [...]

By |2018-08-22T13:43:03-05:00April 28th, 2016|Newsroom|0 Comments

Top 10 Paradym video stories | March 2016

Here at Paradym, we love inspiration. Paradym makes it easy to create and share stories, but sometimes it’s hard to know where to get started. Do you put hot spots on every door? How many scenes is enough? Is the background music too distracting? Well they say imitation is the best form of flattery, [...]

By |2018-08-22T13:43:03-05:00April 14th, 2016|Uncategorized|0 Comments

SAM: A Tale of Two REALTORS®

Social media is hard, but it doesn’t have to be. With Paradym’s new Social Automation Manager (better known as SAM), you can beef up your social following and share your latest tours—all while saving time and energy. SAM is your perfect marketing sidekick. While you’re spending time in front of clients, SAM is busy [...]

By |2018-08-22T13:43:03-05:00April 1st, 2016|Uncategorized|0 Comments

SEO Glossary of Terms

Algorithm- a unique set of rules a search engine use to determine the relevant significance of  a web page. Analytics- the process of gathering and analyzing data about website usage—generally conducted through a dedicated program like Google Analytics. Anchor Text-a visible, clickable text in a hyperlink. SEO best practices dictate anchor text be relevant [...]

By |2018-08-22T13:43:03-05:00March 24th, 2016|