As an agent, you essentially have two jobs: your actual real estate job, of course, but also the role of making sure your social media is updated frequently. It’s hard enough doing the first job efficiently; doing the second just adds more to the pile. Unless you’re a data obsessive, you likely don’t know [...]
Have you ever received a lead that you wish you could follow up on in real time? Sure, you can do this through a phone call or an email, but this requires the customer on the other end to respond quickly, too. That’s where live chat services come in! Having the ability to talk [...]
Lead generation is a coordinated symphony. Leads don't just come from one source, they come from a myriad of sources. Agents make the mistake of putting all their effort into one method of lead generation, only to find that doesn’t produce enough leads to sustain their business. We believe you need a well-rounded wholistic [...]
Your brand communicates more than you realize. It’s your reputation, the visuals you use, the way you communicate…it’s everything from your logo and color schemes to the way you treat people. It’s like a business card that gets filed in the minds of your potential clients. Good branding helps people remember you, it helps build trust, [...]
Paradym is dedicated to helping each of our clients win more online traffic and ultimately more business. To get started let's walk through the basics of search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results. Specifically, it boils down to [...]
As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important? Of course it is! Social media presents to us a new way [...]
So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]
When it comes to creating connections between the properties in your area and potential clients, single property websites have a lot to offer. But what can make your single property site stand out from the crowd? It can tell a story. Sure, it’s a website. But it’s also a great tool that any agent [...]
How do you grab the attention of would-be buyers and sellers? Getting more eyes on a listing, and doing that in the right way at the right time, can be a challenge for the best of real estate agents. And given our affinity for visual content, finding ways to get listings in front of [...]
In today’s world, things tend to move quickly. Maybe you’d even like some things (like sales!) to move a little quicker. Take a look at Beale Cummings’ story and learn how Paradym helped him land a huge deal....fast! Meet Beale Cummings Coldwell Banker Platinum Realty facebook.com/beale.cummings In [...]
Marketing can be tough. At its best, it’s a well-oiled, lead-generating machine. At its worst, it’s a drain on your time and energy. But there are things any agent or broker can do to simplify their real estate marketing and get better results. Here are 7 easy-to-implement hacks that can help you be more [...]
Shareable stories of the home are popular and effective tools for marketing your listings online, but are you making the most of storytelling technology? One way you can get more out of your investment in storytelling technology and grow your brand is by creating community event stories. What is a community event story? [...]
Agents throughout the industry are seeing the benefit of automating some portions of their marketing. Online marketing is an essential part of your real estate marketing strategy, but with monitoring, posting, replying, emailing, following up with leads, and more, digital marketing can also take up considerable time. So to save time, get more done, [...]
“I have enough leads”...said no one ever. Plain and simple, to grow your business, you must get leads. Whether you’re a pro or just getting started, you can’t deny the importance of a full sales pipeline. And visual tours are engaging marketing tools that can direct more interested leads your way. But regardless [...]
Social media is hard, but it doesn’t have to be. With Paradym’s new Social Automation Manager (better known as SAM), you can beef up your social following and share your latest tours—all while saving time and energy. SAM is your perfect marketing sidekick. While you’re spending time in front of clients, SAM is busy [...]
If you’re a real estate agent, you know what it’s like to be on call 24/7. From the late night phone calls with clients to the piles of paperwork to the endless negotiations to the open houses to the countless client meetings—real estate is busy. And on top of that, you still have fit [...]
Are you spinning your wheels when it comes to social media? Do you want to build a strong social media presence but just don’t have the time? At Paradym, we’ve got your back! We’re pleased to announce the release our newest automation feature, your very own Social Automation Manager(SAM). Don’t go at social media [...]
Things are constantly hustling and bustling here at Paradym. After just releasing awesome new features to the Paradym Mobile Agent app, we’re now launching an all new Social Automation Manager (better known as SAM). I was lucky enough to have the opportunity to review SAM before the release. I love playing with new technologies and [...]
Introducing SAM Your key to social media success With the dramatic increase in social media usage in recent years, real estate agents have come to rely on social media as a vital marketing tool. According to the National Association of REALTORS® (NAR), 91% of real estate professionals use at least one social media platform to [...]
Mobile Agent App Review I’ll be the first to admit it, I’m no real estate agent, I’m no broker. But I am a technology aficionado. And when my boss offered me the opportunity to test the new features on the Paradym Mobile Agent app, I jumped at it. Any excuse to play with new technology, [...]
Bringing it All Together Our goal at Paradym is to equip you with the right tools and knowledge to strengthen your online marketing and grow your brand. One of the ways we hope to achieve this is through our Mobile Agent app. Your online marketing strategy will never be the same after using the Mobile [...]
You can’t achieve online marketing success without leads. At Paradym, we offer the tools you need to easily capture online leads and get started with turning those leads into clients. According to the National Association of REALTORS® 2015 Profile of Home Buyers and Sellers, 42 percent of recent buyers cited online research as their [...]
Automatic Distribution Paradym plays host to one of the most complete, virtual tour distribution networks in real estate—and with the Paradym Mobile Agent app, you have 24/7 access to Paradym’s automatic distribution tool at your fingertips. Why automation At Paradym, our goal is to make online marketing easy and stress-free for real estate professionals. We [...]
Social Media Optimization Social media has become a vital tool in real estate marketing. The majority of real estate professionals maintain a business account on at least one social media platform. So when you’re ready to share your custom tours created on the Paradym Mobile Agent app, it’s important you remember to include social media. [...]
Seamless Video Integration The Paradym Mobile Agent app is a full package, one-stop-shop for real estate professionals. And while the app offers many great functions, it’s most revolutionary tool is its video integration. Video integration is the process of incorporating video to increase engagement. Why video Today’s consumers are ready to digest video. And not [...]
Paradym Mobile Agent App Overview Smartphones are quickly becoming the go-to sidekick for business professionals. In fact, nearly two-thirds of Americans are smartphone owners. Real estate professionals in particular are relying more and more on smartphones and devices to conduct their business. To keep up with the demand, we have launched our own mobile real estate marketing app--compatible with both iPhone and Android. [...]
Finding success with video marketing Now that you’ve started to get the hang of social media, staying active and regularly pushing out relevant content, it’s time to tackle video marketing with social media channels such as YouTube. YouTube is a popular social media channel that allows billions of people to discover, watch and share originally-created [...]
Listing media has never been static—not even in the age of print. (Remember the MLS book?) But since the rise of competitive online portals like Homes.com and Zillow, it seems like our listings are expected to be everywhere at once. That’s why every Paradym account comes with a fully integrated social media delivery system [...]