Chances are you’ve stumbled upon another agent’s page where you’ve been impressed by something they shared. Was it a video series around a local neighborhood? A blog post that connects with those they’re reaching out to? Something that got a lot more engagement than most posts you’ve seen? Whatever it might have been, you [...]
Real estate storytelling could be a game-changer for your business. We all know that stories create connections with others. So it only makes sense to use storytelling as part of your real estate marketing strategy. But not just any story will do. If you want to create stories that help you stay top of [...]
So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]
When it comes to creating connections between the properties in your area and potential clients, single property websites have a lot to offer. But what can make your single property site stand out from the crowd? It can tell a story. Sure, it’s a website. But it’s also a great tool that any agent [...]
Are you stuck with social media? You know that social media is no longer an optional add-on to your real estate marketing strategy. It’s connectivity and ease of use make it a powerful tool for building your sphere of influence, winning listings, sharing helpful information, farming your territory, and getting more eyes on your [...]
Convinced that Twitter can help your real estate business, but unsure about what you’re actually supposed to do on Twitter? You’re not alone. Like many, your goals for using Twitter in your real estate business probably fall somewhere in the lines of lead identification, lead nurturing, and/or relationship building. Think you can use Twitter [...]
A real estate agent’s sphere of influence is one of their most important professional assets. Handled well, this relational network can become a lead generating powerhouse, fueling your real estate business for years (even decades!). But building your sphere of influence is more than a tactic or strategy: it’s learning how to build authentic, [...]
Digital advertising on Facebook offers real estate agents and brokers a targeted and effective way of reaching potential clients. But getting started with Facebook advertising may seem a little intimidating to some. It doesn’t have to be. What Does it Mean to “Boost” a Post? Boosting a post is an easy, cost-effective [...]