Your brand communicates more than you realize. It’s your reputation, the visuals you use, the way you communicate…it’s everything from your logo and color schemes to the way you treat people. It’s like a business card that gets filed in the minds of your potential clients. Good branding helps people remember you, it helps build trust, [...]
Real estate storytelling could be a game-changer for your business. We all know that stories create connections with others. So it only makes sense to use storytelling as part of your real estate marketing strategy. But not just any story will do. If you want to create stories that help you stay top of [...]
Do you think of yourself as a storyteller? A lot of times people are buying more than a home when they make a purchasing decision. They’re buying into a community, a school system, a neighborhood-feel, etc. But for some reason, many real estate professionals stop short of sharing personal and engaging stories about these [...]
Knowing how to grow your business with digital marketing is vital to your success as an agent or broker. But sometimes it’s hard to know where to start. You could use some advice. We asked well-known real estate industry influencers (agents, brokers, and people who serve the real estate industry in some other way) [...]
Looking for an easy-to-follow, step-by-step guide on how to make a virtual tour that tells a story? Virtual tours have been around for a long time...and for good reason. Visual marketing is critical to a successful real estate business. People want to see the homes they’re interested in, not just read about them, and [...]