How to tell your story with a virtual tour

Looking for an easy-to-follow, step-by-step guide on how to make a virtual tour that tells a story? Virtual tours have been around for a long time...and for good reason. Visual marketing is critical to a successful real estate business. People want to see the homes they’re interested in, not just read about them, and [...]

By |2020-11-24T17:14:53-05:00January 3rd, 2017|Marketing, Uncategorized, Virtual Tours|Comments Off on How to tell your story with a virtual tour

How and Why to Live Stream an Open House Online

Live video gets our attention. Whether we’re watching breaking news or our favorite team, seeing it live still piques our interests. Combine that with the fact that most home buyers search for homes online and you’ve got a reason to take live-streaming video marketing seriously. Many real estate agents are comfortable with creating online, [...]

By |2020-11-25T10:20:51-05:00September 22nd, 2016|Marketing, Social Media, Uncategorized, Video, Virtual Tours|Comments Off on How and Why to Live Stream an Open House Online

Beyond property stories: why you should create a community event story

Shareable stories of the home are popular and effective tools for marketing your listings online, but are you making the most of storytelling technology? One way you can get more out of your investment in storytelling technology and grow your brand is by creating community event stories.   What is a community event story? [...]

By |2020-12-04T17:28:53-05:00August 19th, 2016|Paradym Features, Social Media, Uncategorized, Virtual Tours|Comments Off on Beyond property stories: why you should create a community event story

5 Tips for Getting More Leads from Your Visual Tour

“I have enough leads”...said no one ever.   Plain and simple, to grow your business, you must get leads. Whether you’re a pro or just getting started, you can’t deny the importance of a full sales pipeline. And visual tours are engaging marketing tools that can direct more interested leads your way. But regardless [...]

By |2020-07-17T11:54:22-05:00August 3rd, 2016|Paradym Features, Social Media, Uncategorized, Virtual Tours|Comments Off on 5 Tips for Getting More Leads from Your Visual Tour

Shoot better video on your phone: 7 tips for REALTORS®

“Some films are slices of life, mine are slices of cake.” - Alfred Hitchcock   Hitchcock may be onto something here. Some agents are up and running with video, creating “slices of cake” (i.e. helpful, engaging content) for buyers to enjoy, but others are having a tough time making video work in their marketing strategies. [...]

By |2020-07-17T12:01:13-05:00August 1st, 2016|Agents, Marketing, Uncategorized, Video, Virtual Tours|Comments Off on Shoot better video on your phone: 7 tips for REALTORS®

Top 10 Paradym video stories | March 2016

Here at Paradym, we love inspiration. Paradym makes it easy to create and share stories, but sometimes it’s hard to know where to get started. Do you put hot spots on every door? How many scenes is enough? Is the background music too distracting? Well they say imitation is the best form of flattery, [...]

By |2020-07-17T13:15:27-05:00April 14th, 2016|Uncategorized, Virtual Tours|Comments Off on Top 10 Paradym video stories | March 2016

A Novice Review of the Paradym Mobile Agent App

Mobile Agent App Review I’ll be the first to admit it, I’m no real estate agent, I’m no broker. But I am a technology aficionado. And when my boss offered me the opportunity to test the new features on the Paradym Mobile Agent app, I jumped at it. Any excuse to play with new technology, [...]

By |2020-07-17T13:32:40-05:00January 15th, 2016|Paradym Features, Uncategorized, Virtual Tours|Comments Off on A Novice Review of the Paradym Mobile Agent App

Optimizing Social Media with the Paradym Mobile Agent App

Social Media Optimization Social media has become a vital tool in real estate marketing. The majority of real estate professionals maintain a business account on at least one social media platform. So when you’re ready to share your custom tours created on the Paradym Mobile Agent app, it’s important you remember to include social media. [...]

By |2020-07-17T13:48:44-05:00December 18th, 2015|Paradym Features, Social Media, Uncategorized, Virtual Tours|Comments Off on Optimizing Social Media with the Paradym Mobile Agent App

Understanding the Paradym Mobile Agent App

Paradym Mobile Agent App Overview Smartphones are quickly becoming the go-to sidekick for business professionals.  In fact, nearly two-thirds of Americans are smartphone owners. Real estate professionals in particular are relying more and more on smartphones and devices to conduct their business.  To keep up with the demand, we  have launched our own mobile real estate marketing app--compatible with both iPhone and Android. [...]

By |2020-07-17T13:49:47-05:00December 1st, 2015|Paradym Features, Uncategorized, Virtual Tours|Comments Off on Understanding the Paradym Mobile Agent App

Utilizing YouTube

Finding success with video marketing Now that you’ve started to get the hang of social media, staying active and regularly pushing out relevant content, it’s time to tackle video marketing with social media channels such as YouTube. YouTube is a popular social media channel that allows billions of people to discover, watch and share originally-created [...]

By |2020-07-17T13:53:19-05:00November 13th, 2015|Paradym Features, Uncategorized, Video, Virtual Tours|Comments Off on Utilizing YouTube