Social Media Tips 1. Are you still using a personal Facebook profile to market your real estate business? It’s time to make the switch to using a business Page. This gives you access to advertising (a big deal in the "pay-to-play" era of social media marketing) and analytic features that can tell you about [...]
Is video marketing trending? The short answer: yes. This highly-visual marketing tool provides real estate agents and brokers with a fun and engaging way to connect with potential clients. And the good news is that you don’t have to be a professional videographer to get into video marketing. Video was on the rise in [...]
Social media continues to be a go-to marketing channel in 2017. From marketing your listings to building your brand, social media is a relatively easy way to get the word out and interact with potential clients using a format they care about. If you’ve already been investing in social media, great! And keep doing [...]
From managing an office to supporting agent development, there’s a lot to do as a real estate broker or CEO. Sometimes it seems like everybody needs something from you, all at the same time. One thing that’s probably on your to-do list is to provide some marketing training for your agents. They need the help, [...]
Live video gets our attention. Whether we’re watching breaking news or our favorite team, seeing it live still piques our interests. Combine that with the fact that most home buyers search for homes online and you’ve got a reason to take live-streaming video marketing seriously. Many real estate agents are comfortable with creating online, [...]
If you want to increase your marketing effectiveness for the near and long-term, it’s time to adjust your marketing strategy to include video. We’re so committed to the idea that video can help real estate agents and brokers in their marketing that we’ve created a free ebook to help you get started. We’ve packed [...]
Join us for a webinar! Using video in real estate marketing is one of the best ways to differentiate yourself and grow your business. Effective videos can be easy to make, cheap to produce, and simple to distribute to a wide audience (thanks to social media). But many agents are intimidated by video and simply don’t [...]
Seconds count. In the online space, grabbing the attention of buyers and sellers may be more challenging than ever before. Effective agents know that they need to do something to maximize views of their listings. So how do you get more views in a media-saturated space? The answer may surprise you: video. A [...]
“Some films are slices of life, mine are slices of cake.” - Alfred Hitchcock Hitchcock may be onto something here. Some agents are up and running with video, creating “slices of cake” (i.e. helpful, engaging content) for buyers to enjoy, but others are having a tough time making video work in their marketing strategies. [...]
Online video has quickly become an indispensable marketing tool for businesses of all kinds. However, many real estate agents (and brokers) are leaving money on the table by not using video in their marketing. This presents an amazing opportunity for you to step in, grab a camera, and differentiate yourself. Let’s take a look [...]
Seamless Video Integration The Paradym Mobile Agent app is a full package, one-stop-shop for real estate professionals. And while the app offers many great functions, it’s most revolutionary tool is its video integration. Video integration is the process of incorporating video to increase engagement. Why video Today’s consumers are ready to digest video. And not [...]
Finding success with video marketing Now that you’ve started to get the hang of social media, staying active and regularly pushing out relevant content, it’s time to tackle video marketing with social media channels such as YouTube. YouTube is a popular social media channel that allows billions of people to discover, watch and share originally-created [...]