If you’re not a social media professional or you’re someone who doesn’t use it very often, it can be difficult finding out what exactly to post on your pages. It’s never fun to post something that gets little-to-no engagement! There’s a good chance that low engagement stems from low page activity. If this is [...]
As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important? Of course it is! Social media presents to us a new way [...]
Real estate storytelling could be a game-changer for your business. We all know that stories create connections with others. So it only makes sense to use storytelling as part of your real estate marketing strategy. But not just any story will do. If you want to create stories that help you stay top of [...]
So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]
When it comes to creating connections between the properties in your area and potential clients, single property websites have a lot to offer. But what can make your single property site stand out from the crowd? It can tell a story. Sure, it’s a website. But it’s also a great tool that any agent [...]
Are you stuck with social media? You know that social media is no longer an optional add-on to your real estate marketing strategy. It’s connectivity and ease of use make it a powerful tool for building your sphere of influence, winning listings, sharing helpful information, farming your territory, and getting more eyes on your [...]
Convinced that Twitter can help your real estate business, but unsure about what you’re actually supposed to do on Twitter? You’re not alone. Like many, your goals for using Twitter in your real estate business probably fall somewhere in the lines of lead identification, lead nurturing, and/or relationship building. Think you can use Twitter [...]
A real estate agent’s sphere of influence is one of their most important professional assets. Handled well, this relational network can become a lead generating powerhouse, fueling your real estate business for years (even decades!). But building your sphere of influence is more than a tactic or strategy: it’s learning how to build authentic, [...]
How do you grab the attention of would-be buyers and sellers? Getting more eyes on a listing, and doing that in the right way at the right time, can be a challenge for the best of real estate agents. And given our affinity for visual content, finding ways to get listings in front of [...]
Your brand communicates more than you may realize. Because some people neglect branding, their Facebook Pages can end up communicating things that their owners probably didn’t intend. Things like I-threw-this-together-on-the-fly, or I’m not very professional, or I love kittens...and houses too. With Facebook, real estate professionals get to market their businesses and tell [...]
Uh-oh. Your social media plan isn’t supporting your offline marketing. Awkward silence. If only there were a way to get them on the same page... I mean, we’re all in this together, right? Some agents and brokers may see digital marketing on social media as something that is separate from their “real-world” (let’s call them [...]
Live video gets our attention. Whether we’re watching breaking news or our favorite team, seeing it live still piques our interests. Combine that with the fact that most home buyers search for homes online and you’ve got a reason to take live-streaming video marketing seriously. Many real estate agents are comfortable with creating online, [...]