Your brand communicates more than you realize. It’s your reputation, the visuals you use, the way you communicate…it’s everything from your logo and color schemes to the way you treat people. It’s like a business card that gets filed in the minds of your potential clients. Good branding helps people remember you, it helps build trust, [...]
So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]
Do you think of yourself as a storyteller? A lot of times people are buying more than a home when they make a purchasing decision. They’re buying into a community, a school system, a neighborhood-feel, etc. But for some reason, many real estate professionals stop short of sharing personal and engaging stories about these [...]
Are you stuck with social media? You know that social media is no longer an optional add-on to your real estate marketing strategy. It’s connectivity and ease of use make it a powerful tool for building your sphere of influence, winning listings, sharing helpful information, farming your territory, and getting more eyes on your [...]
Grit is a common word we use when describing successful people. The ability to stick with something, to see it through to the end, is a trait that’s admired among many. And in order for you to experience success with marketing your real estate business on social media, it’s a trait you really need [...]
Social Media Tips 1. Are you still using a personal Facebook profile to market your real estate business? It’s time to make the switch to using a business Page. This gives you access to advertising (a big deal in the "pay-to-play" era of social media marketing) and analytic features that can tell you about [...]
Looking for an easy-to-follow, step-by-step guide on how to make a virtual tour that tells a story? Virtual tours have been around for a long time...and for good reason. Visual marketing is critical to a successful real estate business. People want to see the homes they’re interested in, not just read about them, and [...]
Marketing can be tough. At its best, it’s a well-oiled, lead-generating machine. At its worst, it’s a drain on your time and energy. But there are things any agent or broker can do to simplify their real estate marketing and get better results. Here are 7 easy-to-implement hacks that can help you be more [...]