Paradym is dedicated to helping each of our clients win more online traffic and ultimately more business. To get started let's walk through the basics of search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results. Specifically, it boils down to [...]
It’s hard enough keeping up with Facebook these days, isn’t it? No one could blame you for thinking that keeping up with multiple other social media accounts is a battle you’re not interested in fighting. However, one of these social medias could serve a great purpose in drawing and attracting new customers and leads. [...]
If you’re not a social media professional or you’re someone who doesn’t use it very often, it can be difficult finding out what exactly to post on your pages. It’s never fun to post something that gets little-to-no engagement! There’s a good chance that low engagement stems from low page activity. If this is [...]
Have you ever received a lead that you wish you could follow up on in real time? Sure, you can do this through a phone call or an email, but this requires the customer on the other end to respond quickly, too. That’s where live chat services come in! Having the ability to talk [...]
Lead generation is a coordinated symphony. Leads don't just come from one source, they come from a myriad of sources. Agents make the mistake of putting all their effort into one method of lead generation, only to find that doesn’t produce enough leads to sustain their business. We believe you need a well-rounded wholistic [...]
Social media plays a huge role in building trust with a business’s current and future client base, yet most real estate brokerages aren’t leveraging the power and “voice” of their agents. Each agent has their own sphere of influence—the friends, family, and colleagues they are connected with and that are likely to respond in [...]
Your brand communicates more than you realize. It’s your reputation, the visuals you use, the way you communicate…it’s everything from your logo and color schemes to the way you treat people. It’s like a business card that gets filed in the minds of your potential clients. Good branding helps people remember you, it helps build trust, [...]
Chances are you’ve stumbled upon another agent’s page where you’ve been impressed by something they shared. Was it a video series around a local neighborhood? A blog post that connects with those they’re reaching out to? Something that got a lot more engagement than most posts you’ve seen? Whatever it might have been, you [...]
As an agent, building your online presence is more important than ever. Because your potential customers are now skewing younger, having social media pages that boosts your business and creates leads is critical to your success. Studies show that of the group of first-time homeowners, 66% can be classified as millennials. Of those, 99% [...]
Do you really need to use a Facebook Business Page to market your real estate business? Simply put. Yes. Marketing a business on Facebook requires a Business Page. It's against the Facebook Terms to use your profile to represent something other than yourself (example: your business), so don't make the mistake of using your [...]
As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important? Of course it is! Social media presents to us a new way [...]
So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]
So you want to market your real estate listings and services online. Great! But you’ve also come to realize that there’s a lot of ways to do this. You could shoot some arrows in the dark, hoping your marketing efforts will pay off. This looks like sending a few emails, running a one-off ad [...]
Grit is a common word we use when describing successful people. The ability to stick with something, to see it through to the end, is a trait that’s admired among many. And in order for you to experience success with marketing your real estate business on social media, it’s a trait you really need [...]
Convinced that Twitter can help your real estate business, but unsure about what you’re actually supposed to do on Twitter? You’re not alone. Like many, your goals for using Twitter in your real estate business probably fall somewhere in the lines of lead identification, lead nurturing, and/or relationship building. Think you can use Twitter [...]
You got them in the door. Now how do you keep them...and keep them happy? In our last post, we talked about a strategy for recruiting agents, and in this sequel, we’ll look at some practical things you can do to retain agents. 1. Be a resource Sometimes leaders get the idea that [...]
Getting new talent in the door is vital to the ongoing success of your real estate company. But sometimes it can be a challenge to attract new agents. Sure, you could offer daily donuts or a desk by the window, but you probably need something more compelling than these kinds of perks to attract [...]
When it comes to social media, Facebook continues to be the biggest show in town. It’s a great place to build your brand, get the word out about your listings, and connect with other businesses. But in order for you to see a return on your investment of time and energy, you probably need [...]
Your brand communicates more than you may realize. Because some people neglect branding, their Facebook Pages can end up communicating things that their owners probably didn’t intend. Things like I-threw-this-together-on-the-fly, or I’m not very professional, or I love kittens...and houses too. With Facebook, real estate professionals get to market their businesses and tell [...]
Digital advertising on Facebook offers real estate agents and brokers a targeted and effective way of reaching potential clients. But getting started with Facebook advertising may seem a little intimidating to some. It doesn’t have to be. What Does it Mean to “Boost” a Post? Boosting a post is an easy, cost-effective [...]
Mature marketers use a variety of tools to accomplish their goals. Automation is simply one of those tools that complements an agent’s marketing strategy by freeing him or her up to do other important things. The way to strike a balance between automation and your other marketing efforts is to use the right approach [...]
Online video has quickly become an indispensable marketing tool for businesses of all kinds. However, many real estate agents (and brokers) are leaving money on the table by not using video in their marketing. This presents an amazing opportunity for you to step in, grab a camera, and differentiate yourself. Let’s take a look [...]