If you’re not a social media professional or you’re someone who doesn’t use it very often, it can be difficult finding out what exactly to post on your pages. It’s never fun to post something that gets little-to-no engagement! There’s a good chance that low engagement stems from low page activity. If this is [...]
Have you ever received a lead that you wish you could follow up on in real time? Sure, you can do this through a phone call or an email, but this requires the customer on the other end to respond quickly, too. That’s where live chat services come in! Having the ability to talk [...]
We're guessing you'd like more leads. And you’re ready to give this online marketing thing a shot. So you log into Facebook and you want to create an ad. But this is where you hesitate. Advertising on Facebook is something you know you need to do, but it just seems... complicated. And there’s a [...]
Lead generation is a coordinated symphony. Leads don't just come from one source, they come from a myriad of sources. Agents make the mistake of putting all their effort into one method of lead generation, only to find that doesn’t produce enough leads to sustain their business. We believe you need a well-rounded wholistic [...]
Social media plays a huge role in building trust with a business’s current and future client base, yet most real estate brokerages aren’t leveraging the power and “voice” of their agents. Each agent has their own sphere of influence—the friends, family, and colleagues they are connected with and that are likely to respond in [...]
Instagram is a prime social media outlet for real estate agents. It’s easy to use, it’s engaging, it’s popular, it’s already connected to Facebook, and most importantly, it’s visual. Can you think of a better social media channel for real estate marketing? Take a look at our list of 12 Instagram posts that you [...]
Paradym is dedicated to helping each of our clients win more online traffic and ultimately more business. To get started let's walk through the basics of search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results. Specifically, it boils down to [...]
Chances are you’ve stumbled upon another agent’s page where you’ve been impressed by something they shared. Was it a video series around a local neighborhood? A blog post that connects with those they’re reaching out to? Something that got a lot more engagement than most posts you’ve seen? Whatever it might have been, you [...]
It shouldn’t come as any surprise that social media is more important than ever, both for agents and for brokers. In fact, 44% of all home buyers look online for information about a property first, and for younger generations, that percentage increases greatly. It only makes sense that you’d market your services where your [...]
As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important? Of course it is! Social media presents to us a new way [...]
So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]
When it comes to creating connections between the properties in your area and potential clients, single property websites have a lot to offer. But what can make your single property site stand out from the crowd? It can tell a story. Sure, it’s a website. But it’s also a great tool that any agent [...]
So you want to market your real estate listings and services online. Great! But you’ve also come to realize that there’s a lot of ways to do this. You could shoot some arrows in the dark, hoping your marketing efforts will pay off. This looks like sending a few emails, running a one-off ad [...]
Do you think of yourself as a storyteller? A lot of times people are buying more than a home when they make a purchasing decision. They’re buying into a community, a school system, a neighborhood-feel, etc. But for some reason, many real estate professionals stop short of sharing personal and engaging stories about these [...]
Grit is a common word we use when describing successful people. The ability to stick with something, to see it through to the end, is a trait that’s admired among many. And in order for you to experience success with marketing your real estate business on social media, it’s a trait you really need [...]
Social Media Tips 1. Are you still using a personal Facebook profile to market your real estate business? It’s time to make the switch to using a business Page. This gives you access to advertising (a big deal in the "pay-to-play" era of social media marketing) and analytic features that can tell you about [...]
You got them in the door. Now how do you keep them...and keep them happy? In our last post, we talked about a strategy for recruiting agents, and in this sequel, we’ll look at some practical things you can do to retain agents. 1. Be a resource Sometimes leaders get the idea that [...]
Getting new talent in the door is vital to the ongoing success of your real estate company. But sometimes it can be a challenge to attract new agents. Sure, you could offer daily donuts or a desk by the window, but you probably need something more compelling than these kinds of perks to attract [...]
Looking for an easy-to-follow, step-by-step guide on how to make a virtual tour that tells a story? Virtual tours have been around for a long time...and for good reason. Visual marketing is critical to a successful real estate business. People want to see the homes they’re interested in, not just read about them, and [...]
Marketing can be tough. At its best, it’s a well-oiled, lead-generating machine. At its worst, it’s a drain on your time and energy. But there are things any agent or broker can do to simplify their real estate marketing and get better results. Here are 7 easy-to-implement hacks that can help you be more [...]
When it comes to social media, Facebook continues to be the biggest show in town. It’s a great place to build your brand, get the word out about your listings, and connect with other businesses. But in order for you to see a return on your investment of time and energy, you probably need [...]
Digital advertising on Facebook offers real estate agents and brokers a targeted and effective way of reaching potential clients. But getting started with Facebook advertising may seem a little intimidating to some. It doesn’t have to be. What Does it Mean to “Boost” a Post? Boosting a post is an easy, cost-effective [...]
Uh-oh. Your social media plan isn’t supporting your offline marketing. Awkward silence. If only there were a way to get them on the same page... I mean, we’re all in this together, right? Some agents and brokers may see digital marketing on social media as something that is separate from their “real-world” (let’s call them [...]
Live video gets our attention. Whether we’re watching breaking news or our favorite team, seeing it live still piques our interests. Combine that with the fact that most home buyers search for homes online and you’ve got a reason to take live-streaming video marketing seriously. Many real estate agents are comfortable with creating online, [...]
Online video has quickly become an indispensable marketing tool for businesses of all kinds. However, many real estate agents (and brokers) are leaving money on the table by not using video in their marketing. This presents an amazing opportunity for you to step in, grab a camera, and differentiate yourself. Let’s take a look [...]