Paradym is dedicated to helping each of our clients win more online traffic and ultimately more business. To get started let's walk through the basics of search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results. Specifically, it boils down to [...]
As an agent, you essentially have two jobs: your actual real estate job, of course, but also the role of making sure your social media is updated frequently. It’s hard enough doing the first job efficiently; doing the second just adds more to the pile. Unless you’re a data obsessive, you likely don’t know [...]
It’s hard enough keeping up with Facebook these days, isn’t it? No one could blame you for thinking that keeping up with multiple other social media accounts is a battle you’re not interested in fighting. However, one of these social medias could serve a great purpose in drawing and attracting new customers and leads. [...]
Finding a great agent for your brokerage is hard enough. Keeping that agent on board over a long period of time? Even more difficult! At times, it can seem like the toughest battle in the world to fight. If you’re a broker that’s ready to get and keep the talent you need, we’ve got [...]
If you’re not a social media professional or you’re someone who doesn’t use it very often, it can be difficult finding out what exactly to post on your pages. It’s never fun to post something that gets little-to-no engagement! There’s a good chance that low engagement stems from low page activity. If this is [...]
Have you ever received a lead that you wish you could follow up on in real time? Sure, you can do this through a phone call or an email, but this requires the customer on the other end to respond quickly, too. That’s where live chat services come in! Having the ability to talk [...]
We're guessing you'd like more leads. And you’re ready to give this online marketing thing a shot. So you log into Facebook and you want to create an ad. But this is where you hesitate. Advertising on Facebook is something you know you need to do, but it just seems... complicated. And there’s a [...]
Social media plays a huge role in building trust with a business’s current and future client base, yet most real estate brokerages aren’t leveraging the power and “voice” of their agents. Each agent has their own sphere of influence—the friends, family, and colleagues they are connected with and that are likely to respond in [...]
Your brand communicates more than you realize. It’s your reputation, the visuals you use, the way you communicate…it’s everything from your logo and color schemes to the way you treat people. It’s like a business card that gets filed in the minds of your potential clients. Good branding helps people remember you, it helps build trust, [...]
Instagram is a prime social media outlet for real estate agents. It’s easy to use, it’s engaging, it’s popular, it’s already connected to Facebook, and most importantly, it’s visual. Can you think of a better social media channel for real estate marketing? Take a look at our list of 12 Instagram posts that you [...]
Chances are you’ve stumbled upon another agent’s page where you’ve been impressed by something they shared. Was it a video series around a local neighborhood? A blog post that connects with those they’re reaching out to? Something that got a lot more engagement than most posts you’ve seen? Whatever it might have been, you [...]
It shouldn’t come as any surprise that social media is more important than ever, both for agents and for brokers. In fact, 44% of all home buyers look online for information about a property first, and for younger generations, that percentage increases greatly. It only makes sense that you’d market your services where your [...]
As an agent, building your online presence is more important than ever. Because your potential customers are now skewing younger, having social media pages that boosts your business and creates leads is critical to your success. Studies show that of the group of first-time homeowners, 66% can be classified as millennials. Of those, 99% [...]
Do you really need to use a Facebook Business Page to market your real estate business? Simply put. Yes. Marketing a business on Facebook requires a Business Page. It's against the Facebook Terms to use your profile to represent something other than yourself (example: your business), so don't make the mistake of using your [...]
As a real estate agent, you’ve got a lot on your plate. You’ve got people to see, houses to sell, listings to win, and a business to run. How can you possibly have time for social media? Is it really that important? Of course it is! Social media presents to us a new way [...]
So you’ve got an idea for a real estate story. Wouldn’t it be great if there were some tech tools that could not only help you create your story, but also share it with your sphere of influence? No problem. Here’s a short list… How can stories grow your business? Find [...]
When it comes to creating connections between the properties in your area and potential clients, single property websites have a lot to offer. But what can make your single property site stand out from the crowd? It can tell a story. Sure, it’s a website. But it’s also a great tool that any agent [...]
So you want to market your real estate listings and services online. Great! But you’ve also come to realize that there’s a lot of ways to do this. You could shoot some arrows in the dark, hoping your marketing efforts will pay off. This looks like sending a few emails, running a one-off ad [...]
Facebook is a great place for real estate professionals to establish themselves as local market authorities. And starting a local Facebook group can be a powerful next step. Groups bring like-minded people together, helping you build connections with your sphere of influence that should lead to more opportunities (and more sales) down the road. [...]
Do you think of yourself as a storyteller? A lot of times people are buying more than a home when they make a purchasing decision. They’re buying into a community, a school system, a neighborhood-feel, etc. But for some reason, many real estate professionals stop short of sharing personal and engaging stories about these [...]
Are you stuck with social media? You know that social media is no longer an optional add-on to your real estate marketing strategy. It’s connectivity and ease of use make it a powerful tool for building your sphere of influence, winning listings, sharing helpful information, farming your territory, and getting more eyes on your [...]
Convinced that Twitter can help your real estate business, but unsure about what you’re actually supposed to do on Twitter? You’re not alone. Like many, your goals for using Twitter in your real estate business probably fall somewhere in the lines of lead identification, lead nurturing, and/or relationship building. Think you can use Twitter [...]
Social Media Tips 1. Are you still using a personal Facebook profile to market your real estate business? It’s time to make the switch to using a business Page. This gives you access to advertising (a big deal in the "pay-to-play" era of social media marketing) and analytic features that can tell you about [...]
You got them in the door. Now how do you keep them...and keep them happy? In our last post, we talked about a strategy for recruiting agents, and in this sequel, we’ll look at some practical things you can do to retain agents. 1. Be a resource Sometimes leaders get the idea that [...]
Looking for an easy-to-follow, step-by-step guide on how to make a virtual tour that tells a story? Virtual tours have been around for a long time...and for good reason. Visual marketing is critical to a successful real estate business. People want to see the homes they’re interested in, not just read about them, and [...]
Mature marketers use a variety of tools to accomplish their goals. Automation is simply one of those tools that complements an agent’s marketing strategy by freeing him or her up to do other important things. The way to strike a balance between automation and your other marketing efforts is to use the right approach [...]
Online video has quickly become an indispensable marketing tool for businesses of all kinds. However, many real estate agents (and brokers) are leaving money on the table by not using video in their marketing. This presents an amazing opportunity for you to step in, grab a camera, and differentiate yourself. Let’s take a look [...]